"I can help you!"


I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Saturday, August 20, 2011

How to be a Tease

Last weekend, I explained how writers need to learn to become a tease and tease readers with bits of information BEFORE their book is released. Creating buzz is important to your success. This weekend, I'm giving you some ideas on how to be a tease.

1. When you sign a book contract or when you decide to self-publish a book, make a small announcement that you have a book deal or that you will be publishing a new work within the year.
2. If working with a publishing company, blog about the process, but don't go into too much detail on the specifics. Always keep in mind that you really want to talk to your target audience, your readers. Give them only enough info about the process that you think they can identify with. Help them identify with the process by comparing it to a more mainstream type of career.
3. When your publisher has shown you the cover, blog about seeing it, but don't describe it. Mention that you'll post it as soon as you can, once your publisher has given you permission to do so. Use the same technique, though obviously different wording, if you're self-publishing.
4. When you see the back cover text, blog about seeing it. Let people know how awesome it is. Again, tease them and let them know you'll post it ASAP.
5. When you are about 2-3 weeks to publishing, post the back cover text. Later, post review blurbs. Post them one at a time. Ask your readers for feedback. What do they think about the description?
6. About 1-2 weeks before, mention that you'll be posting the cover soon and that they should check back. Again, tease them.
7. Post the cover. Make it large. Ask readers what they think? What do they like best about your cover?
8. On release day, let everyone know your book/ebook is available and give them a live link so they can easily click on it and buy it. Always make it easy for your readers to find information on your book and give links to major retailers so they know exactly how to buy a copy.

The above list will always be subject to what your publisher wants you to do. When unsure, always ask. Never post something they send you without clearing it with them first. Often you'll see early drafts of a front cover, or a rough draft of back cover text. Your publisher may also want you to do things a bit differently than the list above.

Becoming a tease is easy for some and more difficult for others. What may make it easier is to always ask: if I were the reader, what would I want? What would tease me? Putting yourself in their shoes is one of the best marketing practices you can learn. Learning to be a tease is another. And this kind of teasing doesn't require nimbleness. Or a pole.

There are other things you can do to tease: post a book trailer video, write a short post about one of your characters, or become a guest blogger/interviewee on someone else's blog.

What else can you do to tease a reader prior to publication?

Cheryl Kaye Tardif,
bestselling author of Children of the Fog

1 comment:

June Shaw said...

Great advice. Thanks!