"I can help you!"


I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Friday, November 30, 2012

Amazon Prime Members Can Borrow My eBooks with Kindle Owners' Lending Library

Did you know that if you have a Prime membership on Amazon and live in the USA or UK, you can borrow one ebook a month via the Kindle Owners' Lending Library.

You can choose from 180,000+ ebooks FREE, including over 100 New York Times bestsellers. And there are no due dates.

A Prime membership has other advantages too. For only $79/year or £49/year, you'll also receive free 2-day shipping on millions of items on Amazon, plus unlimited streaming of over 25,000 movies and TV shows. There are other perks too. You can learn more about Prime here.

You can borrow directly from your Kindle (e-ink versions and Fire):

1. On e-ink devices (regular Kindles & Touch), click on "See all categories" then scroll down to "Kindle Owners' Lending Library" to view titles. Find a book and click on it to either buy or borrow for free.

2. On Kindle Fire devices, the Lending Library is located in the bookstore. Browse books and look for Prime badge. Click on a title and you'll have the option to either buy or borrow for free.

3. You can also borrow and read on an app for your desktop, iPad and more. Download your borrowed books directly from Amazon.com by looking for titles that show the Amazon Prime icon.

Remember, as a US or UK Prime member, you're entitled to 1 free borrow a month. That's 12 free books each year.

Don't own a Kindle? Get yours now. If you're not a US Prime member, start your one month free trial today. If you live in the UK, start your one month free trial of Prime here.

Borrow Cheryl Kaye Tardif books! Look for the Prime icon.

Thursday, November 15, 2012

How I Made Over $42,000 Selling My Kindle eBooks

In March 2012 one Canadian author boldly went where few have gone before—into the land of making real money with Amazon's KDP Select program, where she has now earned over $210,000 in 11 months.

This is her story…

My name is Cheryl Kaye Tardif and I am an international bestselling suspense author who earned over $42,000 dollars in March 2012 selling ebooks via Amazon's KDP Select program, captured the interest of a major literary agency, and went on to sign with a foreign rights agent. And I'm about to tell you HOW I did all that.

I don't normally tell people how much money I make, but I believe writers need to know it IS possible to earn a real income from your books. Seriously, if I can do it, anyone can—if you have the right combination of criteria and techniques.

In this book, I'll share with you what I believe are four key elements you must have in place to see high sales. And I'll reveal the strategic techniques I used during my KDP Select promotions that resulted in earning over $42,000—with $32,000 of that from ONE title alone.

Not only did I earn over $42,000 in ebook sales, I was contacted by one of the leading literary agencies in New York. The chairman noticed my success when my one title made #4 in the Top 100 Bestselling Kindle ebooks, right under The Hunger Games trilogy. Since then, I've signed with an agent at Trident Media Group, and a senior editor at Penguin, who also contacted me after my Amazon success, is awaiting my next novel.

So, if you're ready to earn some real money with Select, let's begin…

Available at Amazon (Kindle) for only $2.99.

Saturday, November 10, 2012

Writers, are you tired of struggling financially? Worried about your financial future?

As a writer and published author, I know how difficult our industry can be, and how uncertain a writer's income can be. I've had my ups and downs, suffered from what I call "Starving Writer Syndrome" (akin to Starving Artist Syndrome). I've experienced many years where I spent more than I earned. It's not fun, and it places a huge amount of stress on a writer's self-confidence, financial situation and family.

For years, I've made it my mission to help other writers when I can, and therefore I'd like to introduce you, my fellow writers, to my brother, Derek Kaye. He's a financial advisor, and he has a plan for you to free up money in your home--even if you think there's nothing available.

Let me introduce you to Derek's 'Get Your Finances On Track' system...

Are you stressed out about money, debt and your ability to get ahead and start doing the things you really want to do?

Derek has built an end-to-end system for managing money within your household and building wealth that will lead to financial independence ...

... and it's perfect for families and professionals who have a great income but just don't know where all their money's going.

As long as you truly want to change the way you're doing things and start living a life of abundance, this new model will help you to manage your household cash flow ...

... and finally start to get ahead and live the life you truly desire.

You don't have to be a "starving writer." Choose to take control of your finances.

~ Cheryl

P.S. Your life will only change if you do!

Saturday, August 25, 2012


One of my fans, Sharlaine Hobbs, asked me to do a giveaway as she wanted to "pay it forward" and donate the prize - the Kindle edition of my marketing book that reveals how I've been able to earn over $150,000 using Amazon's KDP Select program.

If you're an author and you're ready to make some REAL money (I made over $42,000 in 1 month and $150,000 in 7 months), you'll want a copy of this book--and thanks to Sharlaine, someone will win a free copy.

Enter using the form below. Good luck!

This contest ends September 1st, 2012.

a Rafflecopter giveaway

This prize will be awarded in the first week of September.

Thursday, April 5, 2012

Some marketing books I highly recommend

If you're an author and you want to do your own marketing rather than pay someone else thousands of dollars per year to do it, you will need some really good resource tools.

These are the 5 books I highly recommend you buy, read, highlight, read again, follow, read again and take action on:

What Writers Need to Know About Publishers by Jerry D. Simmons (my friend and mentor)
Plug Your Book by Steve Weber
1001 Ways to Market Your Books by John Kremer
Beyond the Bookstore by Brian Jud
Red Hot Internet Publicity by Penny Sansevieri

I've met 4/5 of these authors and they are awesome people with some great ideas. And having these ideas at your fingertips is certainly much easier than trying to hunt down this information online every time you need it. These books are my 'bibles' of my trade.

Thursday, March 8, 2012

Twitter 101: Tweet Marketing

Twitter Tips:

Most of you probably already use Twitter. If not, you really should be! Some of you may be wondering: what's the big deal? The potential for selling your book is only surpassed by the potential for making great relationships with readers―ones who will spread the news to all their friends, and they'll tell 100 friends, and so on and so on…

Author John Locke, a publishing sensation, credits Twitter as largely responsible for his success. He's the first independent author to sell over 1 million ebooks on Amazon. And there are only 8 authors who've achieved the million ebook mark. Maybe you'll be the next.

So how do you use Twitter to market your ebooks? Simple, you create relationships. You get to meet people from anywhere in the world. There are some pretty cool people out there. By showing a genuine interest in people, you'll gather more followers. Eventually, some will read your book. Maybe they'll tweet about how much they enjoyed it. Maybe they'll write a review. Maybe they'll suggest it to their book club, or to a producer they know. This actually happens.

There are a variety of ways to find readers on Twitter, some of them quite obvious, I think.

1. Search Twitter for:

Kindle suggestions
Kobo suggestions
Nook suggestions
#ebook (s)
#bookclub (s)

Don't just pitch your book to them, create relationships. Read their profiles. Read their last few tweets. Talk to them at least once before pitching your book to them. Ask them what genres they like? RT one of their tweets. Ask them questions. Answer a question. Yes, you can suggest one of your books, or give them your website, but do try to either answer their question about a suggestion or get to know them.

2. Search for your genre:


Look for tweets where people talk about your genre in a positive way. Add to the conversation. See above tips. Always get your URL in there. 

3. Search for authors you think people would compare your writing (for your novel) to. Chat first unless you're already friends with them online or unless they're asking for suggestions.

When pitching them, say something like:
I saw you liked (author). Me too. In fact, he inspired me to write (name of novel) (Amazon URL shortened)
Since you enjoy (author), I think you may like (name of novel) (Amazon URL)

Using Amazon customers with Twitter:

Step 1: Go to your book’s page on Amazon and look in the Customers Who Bought This Item Also Bought section.
Step 2: Make a list of the book titles that appear. These are titles YOUR customers have also bought. This means they like those books, plus they think they’ll like yours. This means anyone who likes those other titles may also like yours.
Step 3: Go to twitter and search for those book titles one at a time. When you find someone who has liked that other title, tweet them and say that they may like your title too since they liked ____.
Step 4: Word your tweets differently each time, make them personal, and include link to your ebook on Amazon. Use URL shortener like TinyUrl...or I highly recommend you get Hootsuite. You can then schedule tweets. Huge marketing time saver!!!

If someone says they prefer another genre other than yours, recommend one of your author friends or another author you like. Be helpful. What goes around comes around. :-)

Twitter is a leading, successful social network for one reason: it's social. From personal experience, I can tell you I've sold more ebooks via social networks in the past two months than I have doing 80+ book signings for 2 years. And I've met more people; maybe not face-to-face, but they're still quite happy to meet me on Twitter and buy one of my books. 

Happy tweeting!