"I can help you!"

I NO LONGER WORK AS A BOOK MARKETING COACH; I'M THE PUBLISHER AT IMAJIN BOOKS.

I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Showing posts with label book promotion. Show all posts
Showing posts with label book promotion. Show all posts

Thursday, November 15, 2012

How I Made Over $42,000 Selling My Kindle eBooks

In March 2012 one Canadian author boldly went where few have gone before—into the land of making real money with Amazon's KDP Select program, where she has now earned over $210,000 in 11 months.

This is her story…

My name is Cheryl Kaye Tardif and I am an international bestselling suspense author who earned over $42,000 dollars in March 2012 selling ebooks via Amazon's KDP Select program, captured the interest of a major literary agency, and went on to sign with a foreign rights agent. And I'm about to tell you HOW I did all that.

I don't normally tell people how much money I make, but I believe writers need to know it IS possible to earn a real income from your books. Seriously, if I can do it, anyone can—if you have the right combination of criteria and techniques.

In this book, I'll share with you what I believe are four key elements you must have in place to see high sales. And I'll reveal the strategic techniques I used during my KDP Select promotions that resulted in earning over $42,000—with $32,000 of that from ONE title alone.

Not only did I earn over $42,000 in ebook sales, I was contacted by one of the leading literary agencies in New York. The chairman noticed my success when my one title made #4 in the Top 100 Bestselling Kindle ebooks, right under The Hunger Games trilogy. Since then, I've signed with an agent at Trident Media Group, and a senior editor at Penguin, who also contacted me after my Amazon success, is awaiting my next novel.

So, if you're ready to earn some real money with Select, let's begin…

Available at Amazon (Kindle) for only $2.99.

Saturday, August 20, 2011

How to be a Tease


Last weekend, I explained how writers need to learn to become a tease and tease readers with bits of information BEFORE their book is released. Creating buzz is important to your success. This weekend, I'm giving you some ideas on how to be a tease.


1. When you sign a book contract or when you decide to self-publish a book, make a small announcement that you have a book deal or that you will be publishing a new work within the year.
2. If working with a publishing company, blog about the process, but don't go into too much detail on the specifics. Always keep in mind that you really want to talk to your target audience, your readers. Give them only enough info about the process that you think they can identify with. Help them identify with the process by comparing it to a more mainstream type of career.
3. When your publisher has shown you the cover, blog about seeing it, but don't describe it. Mention that you'll post it as soon as you can, once your publisher has given you permission to do so. Use the same technique, though obviously different wording, if you're self-publishing.
4. When you see the back cover text, blog about seeing it. Let people know how awesome it is. Again, tease them and let them know you'll post it ASAP.
5. When you are about 2-3 weeks to publishing, post the back cover text. Later, post review blurbs. Post them one at a time. Ask your readers for feedback. What do they think about the description?
6. About 1-2 weeks before, mention that you'll be posting the cover soon and that they should check back. Again, tease them.
7. Post the cover. Make it large. Ask readers what they think? What do they like best about your cover?
8. On release day, let everyone know your book/ebook is available and give them a live link so they can easily click on it and buy it. Always make it easy for your readers to find information on your book and give links to major retailers so they know exactly how to buy a copy.

The above list will always be subject to what your publisher wants you to do. When unsure, always ask. Never post something they send you without clearing it with them first. Often you'll see early drafts of a front cover, or a rough draft of back cover text. Your publisher may also want you to do things a bit differently than the list above.

Becoming a tease is easy for some and more difficult for others. What may make it easier is to always ask: if I were the reader, what would I want? What would tease me? Putting yourself in their shoes is one of the best marketing practices you can learn. Learning to be a tease is another. And this kind of teasing doesn't require nimbleness. Or a pole.

There are other things you can do to tease: post a book trailer video, write a short post about one of your characters, or become a guest blogger/interviewee on someone else's blog.

What else can you do to tease a reader prior to publication?

Cheryl Kaye Tardif,
bestselling author of Children of the Fog

Friday, May 27, 2011

Giving Away Books in Contests Can Promote Your Novels

If you’ve ever won a contest or lottery, you’ll know that soaring sensation you get when you’re proclaimed to the world to be a “winner”. We all love to get something for free, don’t we? Some of us also love giving things away, and I’m one of them. Authors, like me, have found many opportunities to give away their ebooks, print books or gift certificates, and by doing so we’re creating relationships with fans and readers, which in turn help me to promote my books.

Over the years I’ve witnessed many ingenious contests held by authors and I’ve learned some things along the way. People don’t really want to just ‘enter’ a contest, they want to participate, interact, be part of the action. If a contest asks them to do more than submit their name, they tend to take more of an interest. So if you’re holding a contest, make it entertaining and interactive.

I’ve held 2 main contests that have been quite successful:

My ‘Create a Corpse Contest’ asks entrants to send in a name (could be fictional or their high school bully or boss or ex-friend) and I “kill off” the character in a novel. In my romantic suspense Lancelot’s Lady, you’ll be meeting one of the corpse winners--Winston Chambers. Trust me, it’s not only amusing to enter this contest, it’s very therapeutic.

My ‘Become a Character Contest’ has entrants submit their own name (or someone else’s) and their character gets to live but might be a good guy/gal or a bad one. In Divine Justice, a thriller my agent is pitching to publishers, you’ll meet one of the winners--Deirdre Dailey. The incentive for people to enter is that they get to choose a novel character’s name and I often give them a free copy. How exciting is that?

How do these contests benefit me as an author? First, they give me something cool to announce, something a bit different from the norm. They appeal to people with a sense of humor--or those who want some secret form of revenge. You can bet they’ll be talking about it, telling their friends. Word of mouth advertising is still one of the best ways to get the word out about virtually anything. Imagine if your best friend told you she was going to be a corpse in a new suspense thriller.

I’ve also held contests on Twitter. Here’s a great way to get your name out, get people re-tweeting for you and create some excitement. I asked other authors to sponsor the prizes. In exchange, I promoted them on my contest page on my website. Twitter is basically “live”. Get their attention now and get them interacting by asking for a reply, something very specific. Limit your winners. In a recent Twitter contest, I gave away free ebooks and asked people to email me if they wanted one. First three to reply won.

How does this benefit me? First, I’m creating a sense of excitement--and we can all use excitement in our lives. I’m also creating “winners”, and who doesn’t want to be one? I’m getting my name out there. People re-tweet my contests to more people “and they tell two friends and so on and so on and…” Plus, I’m building up my email data base with people who are interested in future novels.

Other authors see the value in giving away free books:

“I think the giving away of books for free can be a useful tool as long as it is part of a smart, focused, targeted promotional activity or event,” says Anthony Bidulka, author of the Russell Quant Mystery series.

Betty Dravis, author of the celebrity book Dream Reachers, says, “Giving free copies is a great way to reach out; the more exposure, the better. I mostly give free copies to reviewers and the print media, but blog contests are another good way of reaching more readers.”

Offering a book for FREE is a good and rewarding idea when you are building readership,” states Edward C. Patterson, author of The Jade Owl. “It should be a temporary measure to stimulate readership or to introduce readers to a series. The exception, I find, is when you are providing information to a specific community, other authors for instance, where it can become an information service and builds into your brand. The other time FREE books are important is as a community donation, such as Operation eBook Drop, where you donate your titles to the men and women in the Armed Forces.”

Next time you need a little buzz and excitement, try an innovative, creative contest that invites your readers to participate. Promotion is hard work, but it should be fun too!


And follow Cheryl on Twitter at http://www.twitter.com/cherylktardif

Thursday, October 7, 2010

Promotional Tools for Authors in an Ereader World

Thank you for dropping by this blog during my Cherish the Romance Virtual Book Tour. I hope you'll check out all my stops. Don't forget to leave a comment with your email address so you'll be entered in my daily draws. Grand prize: a Kobo ereader.

Over the years I've worked with many authors during multi-author events and I've coached authors on all areas of marketing, and one of the most common questions I get is, "What should I buy for promotional tools?" I used to have no problem answering that question, but now we're heading into an ereader world, where the usual promotional tools may not be as effective.

Many of my author friends have gone all out, spending thousands of dollars on t-shirts, mugs, fliers, bookmarks, business cards, coasters, calendars, pens, baseball caps, and many other items. I wonder how many of those items were either thrown away, given away or never used.

More importantly, most authors only make a dollar or two per book--sometimes less--so it's important to weigh the cost of such items and ask yourself if it's worth buying these kinds of promotional tools. I've tried many different things over the years; I don't mind experimenting. Most of the items I mentioned above are just too expensive.

My favorite promotional tool has been bookmarks. They're useful. Or they were until ereaders became so popular. Two-sided bookmarks were excellent promotional tools. You can get a lot of info on one, including book covers, where to buy and website URL. They're the easiest thing to give out when at a book signing or special event. They're also more affordable than most of the other promo tools listed above. I suspect bookmarks won't be as effective in the future as more and more people turn to ereaders.

Business cards are great to give out during conferences or when meeting an agent or publisher, but they're not so good for readers. Most will bury them in their purse or wallet or toss them. T-shirts, mugs and even pens are just too expensive, though they're a great gift or prize, if used to encourage sales first.

With ereaders, there is less demand for authors to tour bookstores and do book signings. I mean, it's not that easy signing an ebook on a Kobo or a Kindle. :-) So I'm looking for new promotional tools, things I can give out when I meet people. Something with some value so that people don't throw it away. Something that will bring people to my website or maybe give them a sample of my work.

I've designed a different kind of business card. It's more like a coupon. On one side I can add a brief description of a book and the cover. On the other side I give them the URL to a sample online. Or the second side has a special coupon code that allows them to read one of my works for free. The entire ebook. I'll even autograph the card if someone wants me to.

I plan to give out a lot of these cards over the next few months and I'll be taking a stack of them with me when I go on a Mexican Riviera cruise in February. I bet I'll see a lot of people relaxing by the pool--with a Kindle or Kobo or Sony or iPad in hand. Stay tuned for another Random Acts of Divineness, and if you happen to be on that cruise, come find me and I'll sign your Kindle or Kobo. ;-)


Lancelot's Lady ~ A Bahamas holiday from dying billionaire JT Lance, a man with a dark secret, leads palliative nurse Rhianna McLeod to Jonathan, a man with his own troubled past, and Rhianna finds herself drawn to the handsome recluse, while unbeknownst to her, someone with a horrific plan is hunting her down.

Lancelot's Lady is available in ebook edition at KoboBooks, Amazon's Kindle Store, Smashwords and other ebook retailers. Help me celebrate by picking up a copy today and "Cherish the romance..."

You can learn more about Lancelot's Lady and Cherish D'Angelo (aka Cheryl Kaye Tardif) at http://www.cherylktardif.com and http://www.cherylktardif.blogspot.com. Follow Cherish from September 27 to October 10 on her Cherish the Romance Virtual Book Tour and win prizes.

Would you ask your favorite author to sign the back of your ereader? If so, who would that be?

Leave a comment here, with email address, to be entered into the prize draws. You're guaranteed to receive at least 1 free ebook just for doing so. Plus you'll be entered to win a Kobo ereader. Winners will be announced after October 10th.

Monday, July 12, 2010

Review: The Newbie's Guide to Publishing by JA Konrath

 4/5 stars ~ J.A. Konrath's blog has been a popular must-read for authors for a long time, and now he's consolidated his posts into one book, a reference every author should have, especially if you're new to marketing your books. He shares his expertise on publishing, self-publishing, Kindle sales, book signings, online tours, blogging and so much more.

Considering this author is earning more with his ebooks than many traditionally published authors with big publishers, his advice is worth listening to and following. Though most of what you'll read in The Newbie's Guide to Publishing isn't new (if you've been in the marketing biz for a bit), you could spend months searching for this same info online.

My only constructive criticism of this book is that it could have been better organized; there is a fair amount of repetition. And it could have used a decent editor. But if you can overlook these issues, the book has great value as a marketing tool. Along with Steve Weber's Plug Your Book! Online Book Marketing for Authors, Book Publicity through Social Networking, The Newbie's Guide to Publishing should be on every writer's bookshelf.

I find it helpful to have this book on hand for reviewing marketing techniques and reminding myself of what's important to me as an author and promoter of my works. As a book marketing coach, I recommend this book to my clients.

Cheryl Kaye Tardif
bestselling suspense author & book marketing coach

Friday, July 9, 2010

Guest Post: Ten Things You Can Do Now to Promote the Novel You Haven’t Even Sold Yet

Today's guest blogger is Gina Holmes, author of the novel Crossing Oceans, and she's sharing some valuable tips. Here are Ten Things You Can Do Now to Promote the Novel You Haven’t Even Sold Yet:

  1. Buy your website URL and begin to build it. You can go very expensive and pay thousands for a professional site, or you could start small and do something like godaddy, where you build your own site. I took a third route and hired someone to make me a template and then set it up like a blog, so that I could tweak and update it easily.
  1. Get professional headshots. I hired a friend whose work I admired but who is still considered an amateur. For fifty dollars and my husband agreeing to baby-sit for an afternoon, I got a few really great and professional looking pictures. Don’t let anyone convince you that a good headshot is a waste of money for a novelist. On Novel Journey we post lots of author photos, many of which look like candid shots that other people are cut out of. Remember how important perception is. I look at a substandard picture and I subconsciously think this author is no perfectionist, and am less likely to want to read their work. Spend the money and get a good promo picture of yourself.
  1. Keep a file filled with the names of magazines you come across that fit your writing. For example, if you write Victorian era historicals, Victorian magazines might later be interested in an article written by you. Jot down the names of them and any other publications you come across that might be a fit. This will save you a lot of research time later on.
  1. Keep a folder of book reviewers you’ve come across that seem to enjoy the type of  stories you write. I send myself emails with the reviewer’s name, books they’ve reviewed and liked, their email address and, if I know them, how I know them. While it’s true that they might not still be reviewing when your book finally releases, it won’t hurt to try. 
  1. Start reading marketing/publicity books now and take notes. My personal favorite is the simply titled Publicize Your Book. If you can only afford one book on marketing/publicity, I highly recommend you make it that one.
  1. Read The Tipping Point. It will explain some very important concepts on what makes things popular. It’s an easy and surprisingly entertaining read.
  1. Read How to Make Friends and Influence People. The book has been around forever for good reason.
  1. Keep a list of natural influencers. You’ll call upon these folks later for help in getting the word out about your book.
  1. Help anyone you can. For one, it’s just the right thing to do, for two, what goes around comes around.
  1. Start building your platform now. Write articles, create a blog with excellent and frequently updated content, volunteer to teach classes on what you’re an expert in, or for whatever committees in ACFW, or other writing organizations you belong. People are much more likely to be interested in your book if they feel like they know you and you’ve shown interest in them.
About Gina: In 1998, Gina Holmes began her career penning articles and short stories. In 2005 she founded the influential literary blog, Novel Journey. She holds degrees in science and nursing and currently resides with her husband and children in Southern Virginia. Her debut novel, Crossing Oceans released April/May 2010 with Tyndale House Publishers.


Thursday, June 3, 2010

Cheryl visits Polished Publishing Group blog and gives her Recipe for a Bestselling Novel

Two nights ago Kim Staflund, a publisher I've recently connected with, asked me if I'd like to write a guest post for their blog. Of course I said yes. I love writing, and even more I love a good writing challenge.

The topic she wanted me to blog about was on becoming a bestselling author. She gave me a good week to complete it. I was finished that evening. :-)

I invite you to check out my post on the PPG blog, and please leave a comment for us if you find it helpful. Now, get your mixing bowl ready...
Recipe for a Bestselling Novel

Thursday, April 22, 2010

Whose responsibility is it to market your book--the publisher or yours?

While the answer to the title of this post may seem obvious to most, the answer is: BOTH!

This topic recently came up in the Murder Must Advertise Yahoo group, and when Karen Syed, publisher at Echelon Press, joined in and shared her experiences, I am sure there were a few horrified readers. What do you mean authors aren't promoting their own books? That must only be a few, right? Wrong.

Talk to a handful of writers about what they've done, are doing and how many books they've sold as a result and you'll discover that there are a lot of uneducated, lazy writers out there who feel it's up to a publisher to sell the book.

They're wrong. Authors need to think of their publishers as their business partners. Or even as a coach. A partner or coach can only assist you so far; you still have to do some of the work and carry your fair share of responsibility. Then you can both celebrate your success.

I wandered over to Karen's blog and wasn't surprised to see she'd blogged about this. Hey, look what I'm doing. Book marketing, or lack thereof, is an important topic--and it's my livelihood, as an author and a book marketing coach.

Here's the comment I left on Karen's blog:
ALL of Karen’s authors should “die trying”. You should all realize how fortunate you are to have a publisher who took a risk on you and your book and then did all the things she does to promote it. Many authors with other publishers are lucky to get even half of what she offers.

As an author who has shamelessly promoted her books everywhere I go, I can tell you Karen is right. It’s YOUR book! If you haven’t got the time, money, energy or interest to promote your “baby” and your possible future as a career author, then why should she?

Please note: I’m not one of Karen’s authors. I’ve never met her. I don’t even know if I know any of her authors. But I can tell you from experience and from working with other authors as a marketing coach, her experiences are common.

Too many authors are either uneducated about the book industry or they’re too lazy to market their own work or they’re too lazy to learn or they’re just not interested in writing as a career.

As the former creator and organizer of Authors’ Row, a multi-author event that no longer exists, I can assure you I’ve seen and heard it all. All the excuses why you can’t or won’t market your book. I’ve watched authors read their own books at signings and completely ignore potential fans.

Connect! That is a hugely rewarding part of signings and events–meeting people. Hand out bookmarks or promo items. Have a draw for a gift basket. SMILE!

Sorry, but if all you want is a book published so you can sell a handful (or 100 in a year) to your family and friends, then self-publish it.

When a publisher takes on the risk, especially financially, they have the right to certain expectations. That you’ll market your book is one of them.
If you don’t know how to market your book, learn.

If you don’t WANT to market your book, step aside, so that those of us who will “die trying” can have a chance with your publisher.
For those authors who still haven't figured this out, I suggest you check out Karen Syed's blog post You've Got to be Kidding!

Wednesday, March 3, 2010

How do I have a successful book signing?

So you’ve written a book, had it published and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?

Book signings are your lifeline―your best friends.

Before you step out into virgin territory and cross that boundary that is called a book signing, endless questions will bombard your brain.

How many books should I expect to sell?


What if I don’t sell any books?

And what if someone should ask you that one little question that makes you shake in your shoes: “What’s your book about?”

Hire me as your personal Book Marketing Coach and learn how to promote you and your books at any book signing event.

~Cheryl Kaye Tardif,
Canadian suspense author

Wednesday, January 20, 2010

Create an Internet Identity - For Authors

Quick! Go to Google and do a vanity search. If you don't know what this means, it's simple. Type your name in the search bar. See how many direct hits to your site (or anything that pertains to you) come up. A few years ago, I did this and was quite depressed to see that I was nowhere to be found. In the internet world, I simply did not exist. Since then, I have learned a few tricks of the trade, and I am now deeply entrenched in the most popular search engines. What does this mean? It means that anyone, anywhere, can view information about my books and me. What this means to you is that if you are not at least 10 pages deep after a vanity search, you have a lot of work to do.

Your job as a published author is to "get known". The fact is, the more your name is out there in cyberspace and the more people who read about your exciting action-packed thriller or suspenseful murder mystery and the more people who see your name pop up when they search for ‘Canadian mystery authors’ or ‘American romance novels’, then the more potential customers you have reached. People buy more of what they know, what they frequently see. This is branding. Online, it is known as creating an internet identity.

Read my article: Create an Internet Identity - For Authors.

~Cheryl Kaye Tardif,
Canadian suspense author

Friday, July 3, 2009

Author Cheryl Kaye Tardif interviews Vikram Narayan from BookBuzzr.com

This interview was recently featured on The Write Type.

Hello Vikram, and welcome to The Write Type ~ Multi-Author Musings. We are so happy to have you visit us. Since I’ve used BookBuzzr and fReado.com myself, I can say that you offer a terrific service for authors and their readers. And it’s free!

Can you tell us a bit about yourself? Are you a writer? Reader?


I’m a serial entrepreneur who’s obsessed about building the next big thing on the Internet. I earned an MS in Industrial Administration from Carnegie Mellon University some years ago. I’m also a keen martial artist and practitioner of Aikido. I’m an avid reader of books and listener of audio books. I do have a book inside me that is waiting to come out some day soon.

Where did the idea for BookBuzzr come from? Why did you decide to create it?

A few months ago, an author friend of mine – Chetan Dhruve – was describing the pain that authors face in marketing their books online. There are two problems with traditional author sites:

1. Most of the traffic goes to 'destination sites' such as Facebook, MySpace, Yahoo or the New York Times. So your author site may not receive the kind of traffic that you would want.
2. Even if a fan of your book comes to your site, it's not easy for her to easily share information about your book with her friends.

So how do you market your book in an era where the attention-spans of consumers measure a few micro-seconds? How do you tempt your potential readers to flip-through the pages of your book? How do you allow easy sharing of your book on networks such as Facebook, MySpace and other social networks?

So I asked him what would be a dream online marketing tool. Chetan, in a few moments of inspiration, described what he’d want and we sketched out the screens of the ultimate online book-marketing tool. I got the product developed in a few months using developer resources at another software business that I own.

What exactly is BookBuzzr and how does it work?

BookBuzzr is a free, online book-marketing technology that can be placed instead of your book-cover image on your author website, Facebook profile and blog. BookBuzzr is more than just a replacement for your book-cover image. It's a portable author website that allows your book information and extract to be shared on Facebook, Blogs, MySpace and more. So every time a fan of yours decides to post your book-widget on his or her blog, your entire information (including where to buy and buzz about your book) becomes available there. It’s like your business card on the Internet!

Apart from the easy share-ability, we've worked hard at making the pages of your book look and act like a real book. So when a reader clicks on the edge of the book, the page turns like a real book. Somehow, this seems to elicit a "wow!" from most people who try BookBuzzr.

fReado.com is the site which carries all the books that are available in BookBuzzr format.

Is it difficult for an author to set up a BookBuzzr widget?

Putting up your book into BookBuzzr format is quite simple. If you know how to share your videos and photos on Facebook or MySpace you know how to use BookBuzzr.

How many authors are using fReado?

We expect to have over a 1,500 authors & books on fReado by the end of this month.

Are there any recognizable names using BookBuzzr? Any “big” authors”?

We have quite a few big name authors using BookBuzzr. Chetan Dhruve whose inspired vision gave us the start for BookBuzzr is a pretty well-known name and his book has become an international sleeper-hit that’s been translated into 5 languages. Author Tony Eldridge whose book “The Samson Effect”, acquired by a Hollywood studio, is also using BookBuzzr.

Are publishers using your service to promote their authors’ books?

Yes. We’re making it easier for publishers to mass upload their books and author information with just a few clicks. We’ve got about 60 Publishers who have begun using fReado and BookBuzzr.

Can you give us an example of a BookBuzzr book widget?


Where do you see BookBuzzr in 3 years?

The other day, we got a testimonial from the author Lee Murphy and he said, “I think you have a terrific service and I know I have already sold one copy on Amazon as a direct result of it.”

So we know that we have a unique little book-marketing technology that every author needs. Our challenge is to let authors know about this free resource that can help every author in building and extending their platform. So in terms of where we see BookBuzzr in 3 years … we want to be the first place where every author goes when he or she begins to think about marketing books online. If every book-cover image on every author, publisher and book-seller’s website is replaced with the BookBuzzr book-widget, then I would say that most of our mission has been accomplished.

Towards this end, we’re making several improvements to BookBuzzr in the coming months to make it easier for fans to distribute a book-widget on their Facebook profiles, Twitter, blogs, social networks and cell-phones.

Thank you, Vikram!! I am sure that authors will be very excited about your service/product, especially after they've tried it once.

For more information on BookBuzzr and fReado, please check out http://www.bookbuzzr.com/ and http://www.freado.com/.

Tuesday, March 10, 2009

Book signing and book launches...oh my!

Recently, a writer friend had some questions regarding advertising book signings and launches. She asked if she should have had the store put up posters and showcase her book in the front window prior to her book launch. I gave her some advice, things I wish someone had told me at the very beginning.

In the beginning, I was bold...yet I didn't have a clue what to do either.

To find out what I told her and how I've helped other authors achieve success at signings and launches, hire me as your personal Book Marketing Coach.

Hire me as your personal Book Marketing Coach and learn how to best promote you and your books at signings and launches. Please contact me via GumboWriters at gumbomarketing@gmail.com.

~Cheryl Kaye Tardif

Hot Trends, Hot Markets - Part 4: Optimizing True Social Networks Like MySpace, Facebook & Ning

I recently spoke about marketing books via online social networking at the CanWrite! Conference in Edmonton, Alberta, on the Hot Trends, Hot Markets panel. It was a popular topic and I was bombarded (happily) with questions afterward. If you're a writer who is looking for innovative ways to market yourself and your books, please keep reading. :)

Hire me as your personal Book Marketing Coach and learn how to properly use social networking to promote you and your books. Please contact me via GumboWriters at gumbomarketing@gmail.com.

Sunday, March 1, 2009

Hot Trends, Hot Markets - Part 1: Social Networking

Last summer, I spoke on a panel at the 2008 CanWrite! Conference in Edmonton, Alberta. The topic of my panel was Hot Trends, Hot Markets, and it was the only panel that ran separately as a main feature. As an author, I looked at this topic from the perspective of aspiring and published authors.

As someone who's been nicknamed "Shameless Promoter" because I promote my books with everything I've got, utilizing everything I can think of or learn about, I want to share what
I've learned. This information will help writers and authors connect with readers and fans, which can lead to sales once a book has been published.

The question I asked myself was: "Which hot trend or market is really on fire today, one that actually benefits writers and authors?"

The answer I came up with?

SOCIAL NETWORKING!

To learn how to properly use social networking to promote you and your books, please contact me via GumboWriters at gumbomarketing@gmail.com.


~Cheryl Kaye Tardif,
author of Whale Song
http://www.cherylktardif.com/