A good writer knows that when writing any novel, they must tease the reader with bits of information, plant red herrings, leave cliff-hangers and dangle a trail of action and emotion to keep the reader in suspense, but what they may not know is that once the book is completed, the real teasing must begin―teasing readers.
Marketing a book is generally divided into two sections: pre-publication or pre-pub marketing and post-publication/post-pub marketing. If you promote your book by dumping all the information in a reader's lap at once, you probably won't see the best results. But if you slowly tease them, heighten their awareness of your book and your name, and build up the anticipation, you'll have readers throwing dollar bills at your new creation.
Like any budding relationship, it's all in the tease. Think of a great romance movie. The lovers didn't just dive into their romance. It built up over time. It started with a look, a laugh, a soft touch, the first date, the first kiss, the challenges they must overcome to be together, the longing for more until finally the couple has had enough of teasing. Why do people go to movies or read books? They love a good tease.
Many expert marketers use the term "create buzz". You want people talking and thinking about your upcoming release. You want them telling their friends so that those friends will tell two people, and so on and so on. You want them anxiously awaiting release day so that they buy your book right away. If they wait too long, something will come up to distract them. Creating buzz should be like a slow strip tease, only instead of stripping, you're adding layers and layers of anticipation.
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