"I can help you!"


I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Wednesday, January 20, 2010

Create an Internet Identity - For Authors

Quick! Go to Google and do a vanity search. If you don't know what this means, it's simple. Type your name in the search bar. See how many direct hits to your site (or anything that pertains to you) come up. A few years ago, I did this and was quite depressed to see that I was nowhere to be found. In the internet world, I simply did not exist. Since then, I have learned a few tricks of the trade, and I am now deeply entrenched in the most popular search engines. What does this mean? It means that anyone, anywhere, can view information about my books and me. What this means to you is that if you are not at least 10 pages deep after a vanity search, you have a lot of work to do.

Your job as a published author is to "get known". The fact is, the more your name is out there in cyberspace and the more people who read about your exciting action-packed thriller or suspenseful murder mystery and the more people who see your name pop up when they search for ‘Canadian mystery authors’ or ‘American romance novels’, then the more potential customers you have reached. People buy more of what they know, what they frequently see. This is branding. Online, it is known as creating an internet identity.

Read my article: Create an Internet Identity - For Authors.

~Cheryl Kaye Tardif,
Canadian suspense author

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