"I can help you!"


I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Tuesday, December 1, 2009

Top Ten Must-Haves for Aspiring Authors

Here are the top ten things I believe every writer must have if they aspire to be a published author. ~Cheryl Kaye Tardif, bestselling author

1.Domain name - you can register and buy a domain name, preferably your author name, at Namesecure.com or other domain registrars.
2.Website - you'll need a website that looks professional and that you can have your domain name linked to. Do not use free site companies as the ads they place will make you look like an amateur.
3.Blog - you can easily set up a blog and link it to your site so people can find it easily. Try a blog from Blogger.com or Wordpress.com for easy to maintain templates.
4.Twitter account - a Twitter account will put you and your work in front of people instantly. Try to tweet something every day and you'll have people following you in no time. The more people who see you, the more potential sales you could have when you are published.
5.Facebook & MySpace accounts - these accounts will help you connect with other writers and published authors. You should also connect with publishers, libraries, schools, agents, editors, magazines etc. Learn from your 'friends' here, connect with them, build genuine relationships, and when you're ready to have a book blurbed, you'll know who to contact.
6.Talent - you must have a natural talent at not only thinking up a good story or telling a good story but writing a good story. Without natural talent, all the writing courses in the world can't help you.
7.Ability to take constructive criticism - you won't go anywhere if you refuse to improve and all works can be improved. If you want to go far in this business, you'll need to learn to leave your ego at the door. Feedback and criticism is a gift. Take a few days to think about any feedback you get. Ask yourself if changing things would make your work better. If you get the same comments from a variety of people, listen to them!
8.Persistence - this is a slow moving business and you must be able to persevere no matter what. You WILL get rejection letters. Your work WILL be rejected. But it's a numbers game. Wade through the nos to get to that yes! Keep moving forward no matter the roadblocks.
9.Dedication - you must dedicate yourself to writing the best possible works you can and to always learning about the craft of writing and the business of publishing and promoting.
10.Belief! Without belief in yourself and your skills as a writer you won't go far. If you don't believe in yourself, why should anyone else? You must believe without a shadow of doubt that your work deserves to be on a bookstore shelf. Without BELIEF, the first 9 must-haves will be useless.

1 comment:

Beth Fehlbaum, Author said...

Excellent tips, Cheryl! And, Readers, I have learned everything I know about promotion from Cheryl-- she's awesome!
Beth Fehlbaum, author
Courage in Patience
The Patience Trilogy