"I can help you!"

I NO LONGER WORK AS A BOOK MARKETING COACH; I'M THE PUBLISHER AT IMAJIN BOOKS.

I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Tuesday, November 24, 2009

Twitter 101: Using the new Retweet feature

Retweeting is a social way of acknowledging that someone's tweet has value and should be shared. When you see a tweet you like from one of the people you're following, you can re-send that tweet as a "retweet". The old way of doing this is simply to copy and paste their message and add "RT" plus their Twitter name @cherylktardif, then the message.

But Twitter has created a new automated Retweet feature. Most people seem to like the ease of this new feature, but many don't like that they can't add a personal comment to the message. The Retweet feature allows for no editing or adding of text. But that's also a plus as you don't have to figure out how to edit someone else's tweet to make the old "RT @cherylktardif" lead in fit.

The advantages to having one of your messages retweeted by a follower is that your message then goes out to all THEIR followers. Like the old shampoo commercial, "and they tell 2 friends, and so on and so on..", your tweet goes viral.

So here's how you now retweet using the new feature:

  1. You see a message on your home page (which shows tweets from those you're following) and you know all your followers should see.
  2. Retweet it by hovering over bottom right of the individual message. This activates the Reply link and the Retweet link.
  3. Click on "Retweet".
  4. A message pops up asking: "Retweet to your followers?" Click "Yes".
That's it. You're done. That tweet has been retweeted to all your followers. If you'd like to verify this, simply go to the top right, right beneath your twitter name and click on #tweets (the # being however many tweets you've sent out in total).

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