"I can help you!"

I NO LONGER WORK AS A BOOK MARKETING COACH; I'M THE PUBLISHER AT IMAJIN BOOKS.

I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Showing posts with label writing tips. Show all posts
Showing posts with label writing tips. Show all posts

Friday, July 23, 2010

Dare to Dream...

It is said that every person has at least one good story in them! Some people are gifted to have more than one.

Do you know a future writer – someone who dreams of writing fiction, poetry, or short stories? Maybe that future writer is…you! If you dream of writing, then why not write?

Why not Dare to Dream…and Dream BIG?

There once was a young girl who dreamed of becoming a writer. Her goal was to become the next Stephen King…or 'Stephanie', at least. When she was about 16, she started writing a novel. It took her over a year to complete it and at 17, she tried to find a publisher. She submitted query letters, partial manuscripts…and her dreams, for other people to judge. She received rejection letter after rejection letter.

The first strike against her was that she had very few published works – a few town articles in a small local paper were her only credit. The second strike against her was that she was Canadian, struggling to get into a predominantly American market. 95% of the major, big-league publishing companies were American. She hit a brick wall – hard.

For the next few years, she wrote mostly poetry until she submitted a health and beauty article and landed another column in a small newspaper. And then a year or so later she ended up in a New Brunswick newspaper, as the writer of a song dedicated to the Gulf War soldiers. This was the first indication that she had power – power to influence people's emotions, to make them feel something.

Years passed as she struggled to find a way to make her dream come true, to be that writer. She continued to write, took a course in journalism/short story writing and graduated with a 98% average. She wrote two children's books, complete with illustrations and tried desperately to get them published. They became her 'babies', her creations. Her children's books were well received in schools when she did readings, but no one seemed interested in publishing them. After two years of more brick walls, she gave up trying. Her dream dissipated…died a slow death.

More years went by, until one day she was talking to a friend about a story she had always wanted to write. It was a story about a young girl who experiences a tragedy and loses part of her memory – a tale about killer whales and native legends. It was a story about wolves and dreams, love and life, death and fear…but mostly it was a story about triumph and forgiveness. Her friend told her "You need to just WRITE it! Even if it never gets published, write it for YOU!"

My friend was right! And now I am a bestselling author!

~Cheryl Kaye Tardif,
bestselling author of Whale Song, The River and Divine Intervention

Saturday, August 22, 2009

Creating mock book covers

Book covers can make or break a book, and I've been lucky to have 4 published novels with 4 covers that were well received by readers. Often when I'm working on a novel, I'll design a "mock book cover". It helps to inspire me to really visualize the finished product, even if it isn't the most professional cover. Of course, the published cover isn't even close to the mock one I design.

For the "Next Best Celler" novel contest, sponsored by Textnovel and Dorchester Publishing, I'm working on a romance novel. Lancelot's Lady is the name of the romantic suspnese I've entered, and it very quickly took off, making the #1 spot out of all contest entries for the month of June 2009. Last time I checked, Lancelot's Lady was also #5 in Most Popular Stories.

To keep me motivated, I designed a mock book cover early on (cover #1), using a few elements from the story. This early design was simple enough to add some color and excitement to my entry, while also respecting that Dorchester Publishing will have the final say in a book cover.

Weeks later, I designed a new, more romantic cover (cover #2), yet hopefully the darkness still lends to some suspense. I'd be interested in hearing what you think, but of course please keep in mind that these aren't real covers. They're really just for fun. I have no doubt that Dorchester Publishing (should I win the contest) would do a far better job at designing a suitable cover.

Lancelot's Lady by Cherish D'Angelo Lancelot's Lady by Cherish D'Angelo












...........(cover #1)...........................(cover #2)...........

So readers, now you have some extra insight into the mind of a reader--at least this one. And authors, you now have a great idea for keeping yourself inspired--create a mock book cover. :-)

~Cheryl Kaye Tardif
Please vote thumbs up for Lancelot's Lady (you must sign up at Textnovel.com first, then go to and click on thumbs up icon at top of page.)

Sunday, March 8, 2009

Hot Trends, Hot Markets - Part 3: Using AmazonConnect & Chapters Community

Last summer I spoke at the CanWrite! Conference in Edmonton, Alberta, on the Hot Trends, Hot Markets panel. I wish I'd had more time to talk, and since so many writers came up to me throughout the weekend, saying that they'd liked to have heard more about book promotion.

That's one of the reasons why I decided to offer my services as a Book Marketing Coach.

Part 3:

In Part 2 I discussed book collection or catalog networks like Shelfari. The next category of social networks is "bookseller networks", primarily AmazonConnect for US consumers and readers, and Chapters Community for Canadian consumers and readers.

Anyone, writer or not, can join Amazon.com and have a profile page, but they'll be slightly different with AmazonConnect. AmazonConnect is for authors of books sold on Amazon. Authors must apply by filling out the AmazonConnect request form. So if you're a writer with books available on Amazon.com, the first step is to sign up with AmazonConnect.

The Chapters Community works in a similar way. And I know a number of strategies to optimize your experience on either of these platforms and turn your time spent there into sales.

Hire me as your personal Book Marketing Coach and learn how to best use Amazon and Chapters to promote you and your books. Please contact me via GumboWriters at gumbomarketing@gmail.com.

~Cheryl Kaye Tardif,
Canadian suspense author
http://www.cherylktardif.com/

Friday, January 2, 2009

...and Dream BIG!

If my friend had not encouraged me to write "Whale Song" then I would have let an awe-inspiring story slip away, lost in self-doubt! I would be at home, working a J.O.B., giving up on my Dream.

Whale Song was more than a story to me…it was my inspiration. It played itself out like a movie in my head. The story haunted me for two years until I finally began writing it. Once I sat down to write, the story flowed as if I wasn't even there. Some stories simply demand to be told, and this was one of them.

Then came the brick wall: how to get it published.

I knew of two options: find a reputable publishing company and get them to notice my novel out of the hundreds of manuscripts they receive, or self-publish.

The problem with self-publishing is that some companies expect you to fork out thousands of dollars so they can run a huge print job with hundreds or thousands of copies that you have to warehouse yourself, in a basement or storage unit. And then you are left on your own to sell/market your books. Who has $20,000 to throw away?

Six weeks after I started writing Whale Song, I located a Canadian publisher via a search on the Internet. Trafford Publishing is a Canadian company with offices in 5 countries, Canada, the US, Ireland, Spain and the UK. As with any business (and a writer is his/her business) there is an investment, but it was unbelievable SMALL compared to what I received. Trafford made it POSSIBLE to finally realize my Dream…but it hasn't stopped there!

Whale Song was picked up in 2006 and a revised and expanded special edition was published by Kunati Inc. Book Publishers. My novel has gone on to even more success with a traditional publisher and better distribution. Whale Song is now a bestseller on Amazon in Canada and the US. It has been reviewed by New York Times bestselling author Luanne Rice and many other authors and reviewers. Whale Song is currently being read by film companies in Canada and the US, including many from Hollywood.

As for me, I've been interviewed by newspapers, magazines, radio stations and TV stations in Canada and the US. I've appeared on CityTV's "Celebrity Chefs" and on a reality TV game show called A Total Write-Off!. I've used Whale Song to raise funds for the Juvenile Diabetes Research Foundation in Edmonton, and more permanently now, a percentage of every copy sold benefits 3 nonprofits that help combat poverty, homelessness and addictions.

Whale Song has grown beyond a simple novel…it is BIGGER than my original dream. Why? Because I live my motto: Dare to Dream…and Dream BIG!

Do you have a dream? Dare to dream it! No matter what it is, whether to be a writer, an artist, the next Canadian Idol or a doctor. Then take that dream…and Dream BIG!

"What lies behind us and what lies before us are tiny matters, compared to what lies within us." ~ Ralph Waldo Emerson

~Cheryl Kaye Tardif,
bestselling author of Whale Song, a novel that will change how you view life...and death.