"I can help you!"


I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Sunday, April 5, 2009

To blog, or not to blog?

Believe it or not, I've had a lot of authors ask me if they really need a blog. "Is it that important?" they've asked.

Blogging has become part of our culture, and whether you have a blog or read them, blogs are here to stay.

So why not hook onto the blog train? Even if you only post once a week and spend an hour advertising your blog through other networks, you'll start seeing an increase in visitor traffic. More traffic means more exposure, and ultimately leads to more sales. Unless you don't need more sales...

Check out these stats:

Source: Pew Internet & American Life Project:

  • Blog readership is growing among all demographics
  • Blog readership jumped 58% in 2004 from 17% to 27% of Internet users who said they read blogs daily
  • 27% of Internet users read blogs daily in November 2004
  • 12% of users are aware of RSS, and 4% have knowingly used RSS
Source: Backbone Media Business Blogging Survey:

  • 83% of corporate bloggers saw a traffic increase to their site
  • 51% took less than 1-2 months from initial concept to launch of blog
  • 88% saw a boost in search engine ranking within 3 months of launch
  • 62% saw an increase in sales within 3 months of launch
Source: BlogWorldExpo.com:

  • Over 12 million American adults currently maintain a blog
  • Over 57 million Americans read blogs
  • 1.7 million American adults list making money as one of the reasons they blog
  • 89% of companies surveyed say they think blogs will be more important in the next five years
  • 9% of Internet users say they have created blogs
  • 6% of the entire US adult population has created a blog
  • Technorati is currently tracking over 70 million blogs
  • Over 120 thousand blogs are created every day
  • There are over 1.4 million new blog posts every day
  • 22 of the 100 most popular websites in the world are blogs
  • 37% of blog readers began reading blogs in 2005 of 2006
  • 51% of blog readers shop online
  • Blog readers average 23 hours online each week.
To blog or not to blog? There's really only one answer that makes sense. As Nike professes, just do it!

~Cheryl Kaye Tardif

1 comment:

marsha said...

My blog - Prairie - has a small following of thirty faithful readers ! Regardless of the small reader base, I enjoy posting. Marsha