"I can help you!"


I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Tuesday, February 10, 2009

Virtual book tours -- what are they and how do you have one?

Want to know more about virtual book tours, how to organize one and how they benefit authors, hosts and avid readers? If so, then drop by a Canadian suspense author's site and find out how much work went into Cheryl Kaye Tardif's 1-month 'Touring the World' VBT.

There is a new wave of online marketing on the rise―virtual book tours (also known as virtual author tours or blog tours). About five years ago, various authors decided to promote their works online at host sites and announce those dates just as they would a bona fide book signing tour. It started off small―one or two appearances on someone else’s website. In fact, virtual book tours (VBTs) have really only taken off in the past year or two.

The concept is simple: the author “tours” various blogs and sites, often ones pertaining to a theme in the book or the host’s theme, or to writing in general. This way, an author can potentially reach thousands of avid readers each tour day from the privacy of his or her office or home...

Hire me as your personal Book Marketing Coach and learn how to properly use a VBT to promote you and your books. Please contact me via GumboWriters at gumbomarketing@gmail.com.

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