"I can help you!"


I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Monday, September 27, 2010

Lancelot's Lady Virtual Launch Party begins!

Today is LAUNCH DAY for my contemporary romantic suspense Lancelot's Lady and I'm celebrating by throwing a huge all-day party at various blogs. This is all part of my Cherish the Romance Virtual Book Tour celebration.

As a "shameless promoter" and book marketing coach, I have to tell you that a lot of work and preparation goes into pulling off an event such as this one--which is the BIGGEST ONLINE BOOK TOUR any author has ever done. Over 100 stops in 15 days! And plenty of prizes will be awarded along the way.

So what does it take to pull off such a huge event? PLANNING. I started months ago, by determining that I wanted to do something no author I'm aware of has ever done--hold a virtual book tour with over 100 stops at blogs and websites in only 15 days. Once I'd set my goal, it was time to pick a date, making sure I had plenty of time to find and book my blog hosts and find the prizes, not to mention write over 100 posts.

I took one month to find my hosts and email them an invite to my event, explaining what was in it for them. My hosts will all receive free ebooks! I gave myself 3 months to organize everything. Month two I started writing the posts for all the blogs. Some were open articles of my choosing, some topics were selected by my hosts, some were interviews, some said they'd review Lancelot's Lady. I like this wide assortment and I believe readers and visitors to these blogs/sites will enjoy them too.

Today is only day 1. I am so excited to be able to share my latest novel with you--my debut romantic suspense Lancelot's Lady.Lancelot's Lady is available in ebook edition at KoboBooksAmazon's Kindle StoreSmashwords and other ebook retailers. Help me celebrate by picking up a copy today and "Cherish the romance..." Review it if you'd like; I'd love to hear what you think. If you post a review on Amazon, Smashwords or your blog or site, be sure to send me the link, so I can check it out. :-)

Prizes & Giveaways: Leave a comment here, with email address, to be entered into the prize draws. You're guaranteed to receive at least 1 free ebook just for doing so.

GRAND PRIZE: 1 KOBO eReader will be given to one lucky winner. Rules: Anyone who leaves a comment with email address on any of my posts during my tour (Sept. 27 to Oct. 10) will be entered to win this draw. 1 point will be given for every blog you visit. To increase your chances, you can receive an additional 25 points if you purchase Lancelot's Lady during those dates and email me the proof of purchase receipt by October 10th. You'll receive 1 entry per point. The winner will be selected at random and will be notified by October 31st.

Let me know what you think about online book tours. Do you enjoy them? Are they fun? Do you like having the chance to win prizes?

Cherish D'Angelo
(aka Cheryl Kaye Tardif)

Tuesday, September 21, 2010

Do I Need an ISBN to Publish My Own eBook?

The above question is a common one for authors taking their first dip into the ebook pool. The easy answer is: YES. But there's a bit more to ISBNs than that.

If you've decided to publish your own ebooks using ebook retailers like Amazon's Digital Text Platform, KoboBooks or Smashwords, you will need new ISBNs for each retailer. To understand why this is necessary, you must first understand what an ISBN is and does.

What's an ISBN?

International Standard Book Numbers or ISBNs are a 10 or 13 digit number used to identify your book or ebook and each of its revisions or editions. The first part of that number (the prefix) identifies the publisher. ISBNs are used for tracking sales data. Print books also have the ISBN embedded into the barcode, again for easy sales tracking.

Why do I need an ISBN for my ebook?

Distributors, bookstores, wholesalers and the general public use this number to order your book. If you plan to sell to bookstores, libraries (many are bringing in ebooks now) and some specialty retailers, you'll need an ISBN.

Can I use the same ISBN for one title that's in print and ebook edition?

No. Many retailers won't distribute your ebook or book if the ISBN has been used anywhere else, so it's important to take the time to register individual ISBNs as needed. ISBNs are not assigned by title; they are assigned by edition. Editions are determined by who published your book. If you're publishing your own ebooks, then every time you publish at a different retailer, you'll need a new ISBN number.

Example: My bestselling novel Whale Song has been published by 3 different print publishers, so it has 3 different ISBNs for those paperbacks. It also has 3 different ISBNs for ebooks I puiblished via Kindle, Smashwords and KoboBooks.

How do I get an ISBN?

If you're an author from the US, you can purchase a block of 10 ISBNs from R.R. Bowker at  http://www.bowkerlink.com or http://www.isbn.org. Some ebook retailers, like Smashwords, allow you to purchase a single ISBN directly from them. Just keep in mind that whoever has registered the ISBN (in this case, Smashwords) owns the ISBN and it can't be transferred if you choose not to publish through them. Never use the same number for different books or editions.

Canadian authors are quite fortunate; they don't have to pay for ISBNs. If you're a Canadian author, you can register your ISBNs at http://www.collectionscanada.gc.ca/ciss-ssci/041002-2000-e.html. You'll first join CISS -- The Canadian ISBN Service System and be assigned your prefix. After that you can assign ISBNs to your ebooks and books easily and quickly online.

A special thank you to Russell B. for inspiring me to write today's post. :-) I hope I've answered your question, Russell.

~Cheryl Kaye Tardif,
book marketing coach & bestselling author