"I can help you!"

I NO LONGER WORK AS A BOOK MARKETING COACH; I'M THE PUBLISHER AT IMAJIN BOOKS.

I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Showing posts with label whale song. Show all posts
Showing posts with label whale song. Show all posts

Saturday, October 17, 2009

Reversion of rights: do I need a signed letter from publisher giving me back my rights?

This question came up on one of my Yahoogroups: do you have to get a letter of reversion of rights from the publisher? The quick answer is YES. If your book has gone out of print or if you want to end your relationship with your publisher, or vice versa, then you'll need that letter of reversion.

A reversion of rights simply means that any rights you initially signed over to the publisher will be signed back to you. You'll own them again. However, if the publisher has sold your rights to third parties, your reversion of rights won't include those.

Someone suggested that an author could assume their book is out of print and that the rights have been reverted to author if the title isn't in the publisher's current catalog. I would warn authors never to assume they have their rights back. It's too difficult to determine if a book is actually no longer in print. My novel Whale Song has been out of print since February, yet Amazon has it listed as "out of stock"--or at least it did last time I checked, which wasn't long ago.

ALWAYS get a letter of reversion of rights from your publisher. With their signature. As an author, you can't afford to make assumptions that could end up costing you a lot of money, or worse--a new book deal. Most publishers won't even look at that book if you don't have the reversion letter. And that was something a publisher told me.

So, unless you're going to self-publish that book afterward and don't care that you could be taken to court if the previous publisher wants to claim they still own rights, get the letter.

In the event of a publisher that is so unethical that they refuse or don't answer your emails, you can then claim your rights back by sending a registered letter to the publisher (one he has to sign for so there's proof) demanding your rights are returned and giving him 30 days to dispute your letter. That will work in most cases, provided the publisher isn't completely unethical and provided that the publisher actually accepts and signs for your letter.

I'm not a lawyer, but I've been through this and dozens of my friends are going through this right now. My advice to anyone in this position is: get the letter of reversion from the publisher or send the publisher a 30-day notice. If possible, talk to an entertainment lawyer who knows book contracts.

My agent said it was vital to get the letter of reversion if I wanted another publisher to look at Whale Song. Now Whale Song is in negotiations for a major motion picture and a 3rd print edition. So believe me when I say, having your book's rights revert back to you isn't all bad. In my case, it was the best thing in the world. :-)

~Cheryl Kaye Tardif
http://www.cherylktardif.com

Friday, August 28, 2009

"Dare to Dream...and Dream BIG!"

People always told me I was a dreamer. And they were right! For 2 years I dreamt of the story behind my critically-acclaimed novel Whale Song.

In 2003, my dream came true in the form of a book I could hold in my hands.

In 2007, Whale Song was picked up by a bigger publisher.

Now in 2009, I'm negotiating a major motion picture deal with a respected producer. The film deal includes major publication in hardcover and paperback by a top US publisher.

It all started with a dream...and the persistence to never give up.

So if you have a dream, don't give up. Never give up! Pursue it with all your heart.

Sunday, August 2, 2009

Short or long book titles?

1 word, 2 words, 3 words, 4...with book titles is less more?

A while ago I read a post by an author/publisher who wrote about book titles--should they be long or short? It made me contemplate how I named my novels, how sometimes I chose the titles before or during the writing or how the titles sometimes chose me.

The title of this publisher/author's post was Would You Pay Attention, Please? Or, How to Keep Up with Trends in Book Titles, Arguably the Most Important Element of Your Marketing! (which personally I think is ridiculously long!)

I have always believed that titles are key to a novel's success. I have searched out books in my genre and studied their titles, text placement, front cover, back cover etc and asked myself, 'Why does this book's title work?' For my own novels, my titles are always tied to the story, often in a symbolic way and sometimes in more than one way. Children of the Fog is literally children taken by a kidnapper nicknamed The Fog, and it represents the children in the story who are cloaked by an actual fog.

I might be an unusual author; I almost always have the title of the book before I've even started it, or at least before it's finished. I sometimes look within the manuscript for the title, as I did with The River--short, mysterious, adventurous, just like the novel. Some titles are just "there", in front of me before I even start writing, like Whale Song and Children of the Fog. Divine Intervention had no title a few chapters in, and then one night I saw a promo for a new TV show--Joan of Arcadia. As the preview ran, the words DIVINE INTERVENTION ironically appeared. I knew at that very moment, and the title affected some of the actual story and gave me my 'Divine' series. (I'm almost finished editing Divine Justice, book 2.)

I am also working on a suspense thriller called SUBMERGED. It's the story of a man who is submerged in grief and self-blame; and it's about a woman and her 2 children who are trapped in a submerged car--a fear that most of us have. I had the title the second I knew that the story would be about someone in a submerged vehicle. I also knew that the title was a play on words, that it would symbolize the main character's overwhelming guilt.

I have another novel plotted: The 6th Plague, a thriller about a small quarantined town gripped by a deadly plague during a film festival. I actually played with a few titles, until I realized what the invasion was going to be--and when I looked up the Deadly Plagues, I found that the 6th one--boils--was perfect. The idea for the story and the title came to me within 5 days.

As for subtitles, I have an aversion to long ones, unless they're absolutely necessary and ONLY for nonfiction. If the main title gives you enough information, then I wouldn't want a subtitle. But if you can't understand what the book is about from the main, then a subtitle is vital. Take for instance this nonfiction title: Kissed by an Angel. Does it tell you what the book is about? No. I am working on a nonfiction book titled: Kissed by an Angel: 12 Steps to Surviving the Death of a Child. This is not just a 12-step program, but a look into the paranormal/spiritual and healing side of grief.

As a reader, I tend to be drawn mostly to suspense fiction with titles that are most often two words. Years ago I read an article by someone who had researched some of the best known book titles. Guess what he discovered? These bestselling books had titles of 1-4 words! Rarely any more than that.

If you're a bookworm, please comment on your preference for titles. If you're an author, which do you prefer--short, long or somewhere in between? I look forward to reading your replies.

~Cheryl Kaye Tardif,
author of Whale Song

Monday, March 2, 2009

Looking for writer's resources?

If you're an aspiring or published author looking for some great resources, I highly recommend the following books. Some will be genre specific as this comprises a large part of my own library.

General writing resources:
  • Writer's Market (the holy grail for writers)
  • The Canadian Writer's Market (ditto for Canadian writers)
  • The Canadian Writer's Guide
  • The Writer's Digest Guide to Manuscript Formats
  • Self-Editing for Fiction Writers
  • The Writer's Guide to Character Traits (excellent for building your characters)
  • Characters and Viewpoint (great for improving POV) - published by Writer's Digest
  • Writing Dialogue - published by Writer's Digest
  • Extraordinary Origins of Everyday Things
  • How to Write a Children's Book and Get Published
  • Writing and Selling Your Mystery Novel
  • Forensics for Dummies (no dead bodies included)
Book marketing books:
  • What Writers Need to Know About Publishing (by Jerry D. Simmons, a great friend of mine)
  • The Book Publisher's Handbook (Eric Kampmann)
  • How to Sell What You Write
  • Beyond the Bookstore (Brian Jud)
  • Plug Your Book (Steve Weber, another friend)
  • 1001 Ways to Market Your Books (John Kremer, another author friend)
  • Web Site WOW (Jeniffer Thompson)
Like any craft or skill, you have to learn it first, then take the time to hone and perfect it. These books will only help you become that much better and even more attractive to an agent or publisher.

I invite my fellow writers to add to this list and share their favorite writer's resources.

All the best in your writing endeavors. :)


bestselling author of Whale Song, The River and Divine Intervention

Sunday, February 1, 2009

Short or long book titles? Which do you prefer?

1 word, 2 words, 3 words, 4...with book titles is less more?

In an article on Foreword Magazine there was a discussion about book titles and whether it mattered how long they were or how short. It made me contemplate how I named my novels, how sometimes I chose the titles before or during the writing or how the titles sometimes chose me.

The following are my comments about the article titled Would You Pay Attention, Please? Or, How to Keep Up with Trends in Book Titles, Arguably the Most Important Element of Your Marketing! (which personally I think is just a bit too long...hehe)

I have always believed that titles are key to a novel's success. I have searched out books in my genre and studied their titles, text placement, front cover, back cover etc and asked myself, 'Why does this book's title work?' For my own novels, my titles are always tied to the story, often in a symbolic way and sometimes in more than one way. Children of the Fog is literally children taken by a kidnapper nicknamed The Fog, and it represents the children in the story who are cloaked by an actual fog.

I might be an unusual author; I almost always have the title of the book before I've even started it, or at least before it's finished. I sometimes look within the manuscript for the title, as I did with The River--short, mysterious, adventurous, just like the novel. Some titles are just "there", in front of me before I even start writing, like Whale Song and Children of the Fog. Divine Intervention had no title a few chapters in, and then one night I saw a promo for a new TV show--Joan of Arcadia. As the preview ran, the words DIVINE INTERVENTION ironically appeared. I knew at that very moment, and the title affected some of the actual story and gave me my 'Divine' series. (I'm currently working on Divine Justice, book 2.)

I am also working on a suspense thriller called SUBMERGED. It's the story of a man who is submerged in grief and self-blame; and it's about a woman and her 2 children who are trapped in a submerged car--a fear that most of us have. I had the title the second I knew that the story would be about someone in a submerged vehicle. I also knew that it would represent the main character's guilt.

I have another novel plotted: The 6th Plague, a thriller about a small quarantined town gripped by a deadly plague during a film festival. I actually played with a few titles, until I realized what the invasion was going to be--and when I looked up the Deadly Plagues, I found that the 6th one--boils--was perfect. The idea for the story and the title came to me within 5 days.

As for subtitles, I have an aversion to long ones, unless they're absolutely necessary and ONLY for nonfiction. If the main title gives you enough information, then I wouldn't want a subtitle. But if you can't understand what the book is about from the main, then a subtitle is vital. Take for instance this nonfiction title: Kissed by an Angel. Does it tell you what the book is about? No. I am working on a nonfiction book titled: Kissed by an Angel: 12 Steps to Surviving the Death of a Child. This is not just a 12-step program, but a look into the paranormal/spiritual and healing side of grief.

As a reader, I tend to be drawn mostly to suspense fiction with titles that are most often two words.

If you're a bookworm, please comment on your preference for titles. If you're an author, which do you prefer--short, long or somewhere in between? I look forward to reading your replies.

~Cheryl Kaye Tardif, author of Whale Song

Friday, January 2, 2009

...and Dream BIG!

If my friend had not encouraged me to write "Whale Song" then I would have let an awe-inspiring story slip away, lost in self-doubt! I would be at home, working a J.O.B., giving up on my Dream.

Whale Song was more than a story to me…it was my inspiration. It played itself out like a movie in my head. The story haunted me for two years until I finally began writing it. Once I sat down to write, the story flowed as if I wasn't even there. Some stories simply demand to be told, and this was one of them.

Then came the brick wall: how to get it published.

I knew of two options: find a reputable publishing company and get them to notice my novel out of the hundreds of manuscripts they receive, or self-publish.

The problem with self-publishing is that some companies expect you to fork out thousands of dollars so they can run a huge print job with hundreds or thousands of copies that you have to warehouse yourself, in a basement or storage unit. And then you are left on your own to sell/market your books. Who has $20,000 to throw away?

Six weeks after I started writing Whale Song, I located a Canadian publisher via a search on the Internet. Trafford Publishing is a Canadian company with offices in 5 countries, Canada, the US, Ireland, Spain and the UK. As with any business (and a writer is his/her business) there is an investment, but it was unbelievable SMALL compared to what I received. Trafford made it POSSIBLE to finally realize my Dream…but it hasn't stopped there!

Whale Song was picked up in 2006 and a revised and expanded special edition was published by Kunati Inc. Book Publishers. My novel has gone on to even more success with a traditional publisher and better distribution. Whale Song is now a bestseller on Amazon in Canada and the US. It has been reviewed by New York Times bestselling author Luanne Rice and many other authors and reviewers. Whale Song is currently being read by film companies in Canada and the US, including many from Hollywood.

As for me, I've been interviewed by newspapers, magazines, radio stations and TV stations in Canada and the US. I've appeared on CityTV's "Celebrity Chefs" and on a reality TV game show called A Total Write-Off!. I've used Whale Song to raise funds for the Juvenile Diabetes Research Foundation in Edmonton, and more permanently now, a percentage of every copy sold benefits 3 nonprofits that help combat poverty, homelessness and addictions.

Whale Song has grown beyond a simple novel…it is BIGGER than my original dream. Why? Because I live my motto: Dare to Dream…and Dream BIG!

Do you have a dream? Dare to dream it! No matter what it is, whether to be a writer, an artist, the next Canadian Idol or a doctor. Then take that dream…and Dream BIG!

"What lies behind us and what lies before us are tiny matters, compared to what lies within us." ~ Ralph Waldo Emerson

~Cheryl Kaye Tardif,
bestselling author of Whale Song, a novel that will change how you view life...and death.