"I can help you!"

I NO LONGER WORK AS A BOOK MARKETING COACH; I'M THE PUBLISHER AT IMAJIN BOOKS.

I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Showing posts with label agents. Show all posts
Showing posts with label agents. Show all posts

Thursday, December 9, 2010

Why You Still Don't Have an Agent: "Self-Sabotoge"

Why You Still Don't Have an Agent: "Self-Sabotoge"
by Jeff Rivera, founder of 

If there's one thing that bothers me it's when you see a very talented writer ruin their chances of ever getting an agent. And it's not because they're not talented enough, or not nice enough or hard-working enough.  It's often because on some level, they're self-sabotaging their own success.

I ghost write query letters for clients and I recently had an Asian-based client who did exactly that. He had a wonderful storyline and I encouraged him, before we sent the query letter out, to get his manuscript as ready as possible.  If that meant having it professionally edited, so be it. I even had the name of editors who formally worked at major publishing houses who could do so for him here: http://tinyurl.com/2uqu2mj.

His response?  He wanted to leave the manuscript as he put it, "raw so that literary agents can see my full-potential."  Um, no.

No matter how much I gently encouraged him thatmaybe that wasn't the best route, he didn't want to listen. I told him that you only have one shot at these agents and you want to make a good first impression, yet he insisted he was right.

Here I am, dealing with literally hundreds of literary agencies a year. They tell me exactly what they're looking for, why they accept and reject clients and yet he insisted that he must know better.

It's just sad to me. His manuscript had tremendous potential but it needed more than a band-aid, it needed double-bypass surgery.

My point is, when you're talking to people who do this for a living, who engage with other publishing professionals day in and day out, listen to them.  They know what they're talking about. Do that, and you'll be one step closer to landing an agent.

If you would like to see an example of query letters that worked, visit: http://www.HowtoWriteaQueryLetter.com

Jeff Rivera is the founder of http://www.HowtoWriteaQueryLetter.com. He and his works have been featured or mentioned in Publishers Weekly, GalleyCat, Mediabistro, Los Angeles Times, New York Observer, NPR and many other media outlets.

Wednesday, December 1, 2010

YOU KNOW YOUR QUERY LETTER SUCKS WHEN...You Ain't Got No Platform, Honey!

Here's another short article about building a platform from author and publishing expert Jeff Rivera. Enjoy! ~Cheryl

YOU KNOW YOUR QUERY LETTER SUCKS WHEN...You Ain't Got No Platform, Honey!
by Jeff Rivera, founder of http://www.HowtoWriteaQueryLetter.com 

Agents are in the business of selling books. That's what they do. They're not our best friends, they're not our therapists, and they're not our life coaches.

The best agents put their nose to the ground, they focus on what they do best which is generating enough excitement on a book that they sell it for as high of a price as possible. When you get paid, they get paid. End of story.

The publishing landscape has changed dramatically the last few years. Whereas just having the credentials and a well-written book proposal could have sold your book even a couple of years ago, nowadays you need to bring your own fanbase. That is, you need more than just 10,000 Twitter followers, you need people who are poised and ready to purchase your book.

If you've got that already, then you need to mention that in your very first sentence. I've recently ghost written query letters for clients who had a very strong platform. At first, they wondered why I would mention it in the very first paragraph but trusting my judgement, they went along with it.

The result? Each had over 50 agents beating down their door asking to read their proposal. You can read the actual query letters here: http://tinyurl.com/25t2mkj

One author had a novel and I only wrote one sentence about what the novel was actually about.

"Don't you think we should tell them more about it?" the client asked me.

I told him, "Who cares what it's about? You're a regular guest on Fox News."

And I was right, the agents didn't care either because tons of them requested to read his novel.

If you've got a strong platform, use this technique and you'll be one step closer to landing an agent.

If you would like to see an example of query letters that worked, visit: http://www.HowtoWriteaQueryLetter.com

Jeff Rivera is the founder of http://www.HowtoWriteaQueryLetter.com. He and his works have been featured or mentioned in Publishers Weekly, GalleyCat, Mediabistro, Los Angeles Times, New York Observer, NPR and many other media outlets.

Monday, November 29, 2010

HOW TO LAND A LITERARY AGENT: "First Get a Platform"

Over the next few weeks I will continue to present articles to you about landing an agent, via my friend Jeff Rivera. If signing with a literary agency is your big dream, Jeff can help you get their attention. ~ Cheryl

HOW TO LAND A LITERARY AGENT: "First Get a Platform"
by Jeff Rivera, founder of www.HowtoWriteaQueryLetter.com 

Your voice must be heard. There is no greater way to do this than to write a book. If you've ever given any thought to seriously landing an agent or being published, I'd like to offer a few tips that will speed up the process.

First, let me explain, I'm a book publishing executive who writes regularly for the #1 online trade magazine for the media & publishing called Mediabistro. I also write for GalleyCat, Huffington Post and I've interviewed everyone from major agents and editors to James Patterson, Janet Evanovich, and Nicholas Sparks. I also do something else, I help connect writers with literary agents.

Publishing has changed so dramatically in the last few years that getting published isn't more difficult, it's more challenging. There's a difference and that difference must begin first with a shift in your mindset.
Once you know what literary agents want, it's rather easy to land an agent.

Let's move beyond the fact that you need to write a great manuscript, because you already know that but did you know there's something else more important to an agent than ever before? Your platform. That is your built-in fanbase of readers poised and ready to purchase your book. Demonstrate you have this ,with at least 5000 readers and you can land an agent quicker than you ever could dream possible.

How do you do this? First understand, there's a difference between having 10,000 Twitter followers and having a platform. Anyone can get Twitter followers. You can even pay people to add them for you. That's not a platform.

I don't know about you but I don't tweet that often and I definitely don't read everything every person I follow tweets every day. I am not necessarily a dedicated fan of theirs. If I see their tweet, then I see their tweet. If I don't, then I don't.

As my friend, former Simon & Schuster editor, Marcela Landres says in her ebook What Editors Think, "It's not who you know, it's who knows you." Think about that difference.

The following are a few examples of legitimate platforms that will have literary agents licking their chops:

1) An opt-in mailing list of people who read your information regularly.
2) If you are regularly on television
3) If you have a web series with at least 10,000 views each episode
4) If you are a public speaker
5) If you are a journalist with a column of loyal readers
6) If you have a regular radio, podcast or internet radio show with a significant audience
7) If you've self-published a number of books before and sold at least 5000 copies of each
8) If you have a website with thousands of unique visitors each day
9 If you're the president of a large association or charity
10) If you're a celebrity already in another industry

There are a number of other examples of platforms you can view by visiting: http://www.HowtoWriteaQueryLetter.com. You'll also see over 60 examples of query letters we ghost wrote that successfully garnered requests from top agents to read our clients' manuscripts.

Jeff Rivera is the founder of http://www.HowtoWriteaQueryLetter.com. He and his works have been featured or mentioned in Publishers Weekly, GalleyCat, Mediabistro, Los Angeles Times, New York Observer, NPR and many other media outlets.


A special note from bestselling author Cheryl Kaye Tardif:

A few years ago I used Jeff's query service. I was stunned by the response, especially after years of "following the rules" on how to write a query letter. Jeff breaks those antiquated rules and delivers a query that really grabs agents' attention. I had dozens of requests for partial and full manuscripts, and after a couple of weeks I signed with a reputable agency. My agent has been so supportive and a real cheerleader in everything I do. I highly recommend Jeff's query service. 

For more info on this query service, please email Jeff and me at cheryl@GumboWriters.com 

Saturday, November 27, 2010

The Best Time of Year to Query Agents

A special welcome to Jeff Rivera, author and entrepreneur. I've known Jeff for a few years and am happy to call him my friend and writing/publishing associate. Jeff has helped many authors find success, either by connecting them to fabulous publishers, agents or editors.

The Best Time of Year to Query Agents
by Jeff Rivera, founder of HowtoWriteaQueryLetter.com

As any book publishing professional will tell you, now is the time when the industry goes on hiatus. But guess what? This is one of the best times of the year to pitch agents. Why? Because agents may slow down during the hiatus period but they cannot help but sneak a peek at their email.

I know because I deal with literally hundreds of literary agencies every year.

They're constantly searching for the next hot thing to represent. And if it's sent to them now, they will have enough time to spit polish it before the industry starts back up again in January.

What's so special about January? Editors come back from the holidays with a fresh new perspective. They're also loaded up with their expense accounts all over again so they'll be ready to rock n' roll when they use those accounts to lunch with your new agent.

Expense accounts are often on a "use it or lose it" basis. If the editor didn't use all their "lunch money" last year they'll receive an even less amount this year. It's also around the time when editors and editorial directors have set or about to set their editorial schedules. So, what better time to submit to agents!

If you have something solid and ready, get your query letter together. And it better be good because you only have one shot with these agents. What are agents looking for right now more than ever?

1) Middle grade - If you've written the next Diary of a Wimpy Kid, especially a funny book for boys now's the time to pitch it.

2) Young Adult fiction - Hot, Hot, Hot! If you have a YA book, nothing's hotter in the industry. It's the one genre that has not dipped in sales tremendously. In fact, agencies are adding more agents to their rosters, specifically looking for this genre. More agents means more opportunities for you.

3) Graphic novels - If you're an author who has had a difficult time selling your novel, think about adapting it as a graphic novel. The great thing is, you don't have to be able to draw. Simply align yourself with a great artist. Create a 5-page sample of your work, a detailed summary and presto! That's all you need. 100% of the clients we've done this for have gotten agents.

4) Celebrity Memoirs - If you've got connections to celebrities, even D-List Reality TV star celebrities, this is a sure bet. Submit a solid book proposal "co-written" or ghost written by you and your hot celebrity and two things will happen: 1) The sun will rise tomorrow 2) An agent will request to read your proposal.

5) High Platform Nonfiction - If you have a huge opt-in mailing list, are the president of a large charity or organization, own your own PR firm, or have strong media connections, now's the time to write a book. Remember, if it's a nonfiction book, you only need write a book proposal, not the entire manuscript. With a strong platform, you'll have agents chasing after you instead of the other way around. 100% of the clients we created book proposals for have landed agents and damn good ones within a week or two.

Remember, you only have one shot with these agents. So, make sure your query letter is as solid as possible. If you need help writing a winning query letter, contact: cheryl@gumbowriters.com and we'll help you. 100% of the query letters we've ghost written have received at least 10 top agents that have requested to read their manuscripts or proposals.

~Jeff Rivera, www.HowtoWriteaQueryLetter.com and www.GumboWriters.com

A special note from bestselling author Cheryl Kaye Tardif:

A few years ago I used Jeff's query service. I was stunned by the response, especially after years of "following the rules" on how to write a query letter. Jeff breaks those antiquated rules and delivers a query that really grabs agents' attention. I had dozens of requests for partial and full manuscripts, and after a couple of weeks I signed with a reputable agency. My agent has been so supportive and a real cheerleader in everything I do. I highly recommend Jeff's query service.

For more info on this query service, please email Jeff and me at cheryl@GumboWriters.com