Some marketing books I highly recommend

If you're an author and you want to do your own marketing rather than pay someone else thousands of dollars per year to do it, you will need some really good resource tools.

These are the 5 books I highly recommend you buy, read, highlight, read again, follow, read again and take action on:

What Writers Need to Know About Publishers by Jerry D. Simmons (my friend and mentor)
Plug Your Book by Steve Weber
1001 Ways to Market Your Books by John Kremer
Beyond the Bookstore by Brian Jud
Red Hot Internet Publicity by Penny Sansevieri

I've met 4/5 of these authors and they are awesome people with some great ideas. And having these ideas at your fingertips is certainly much easier than trying to hunt down this information online every time you need it. These books are my 'bibles' of my trade.

Nancy Ancowitz shares 10 tips for new and aspiring authors

I want to share some great advice I found in TIPS for WRITERS from the PUBLISHING INSIDER, a newsletter distributed by publishing expert Jerry D. Simmons. Nancy Ancowitz recently blogged on PsychologyToday.com, sharing her tips for new and aspiring authors.

My advice: 10 tips for new and aspiring authors

1. Purpose. Get clear about why you want to write a book versus an article or something else. Is it to reach more people, build your personal brand, hit the jackpot on the New York Times’s Best Sellers list?
2.  Money. Determine how you’ll juggle making a living while writing your book. Will you save up plenty of money, go on sabbatical, work part-time—or work full time while writing your manuscript at night and just take catnaps while standing in elevators?
3. Self-publishing versus conventional publishing. Weigh the pros and cons of self-publishing and e-book publishing versus conventional publishing. If you decide to go the conventional route, find a literary agent who is passionate about your book idea. She will “shop” your manuscript around at publishing houses and help negotiate the best terms for you. For a list of agents, check out theAssociation of Authors’ Representatives; also ask published authors for their recommendations.
4. Branding. Start building your brand long before your book is published by writing, speaking, using social media tools, organizing and/or joining special interest groups, and spreading the word through your network.
5. Product. Consider whether you want to offer a product or service in connection with your book. If so, set the wheels in motion now so that when your book comes out, you’ll have more to offer your readers.
6. Public speaking. If you’re not already comfortable with public speaking, which is an important skill for an author, take a course, hire a coach, join Toastmasters International, and get some practice, even at small, approachable venues. Down the road, closer to the time of your book launch, also consider investing in press training to buff up your skills at answering questions on the spot for media interviews.
7. Published authors. Meet them. Buy their books and review them on Amazon. Gain from their insights. Build relationships with them and ask for their advice about your book.
8. Publicity. Save up now to hire a publicist, but don’t rely on him to do all the work. You’re the engine; start building relationships with journalists and organizations where you can speak that are interested in your topic.
9. Information for authors.Read books, magazines, blogs, social networking sites, and other resources to become an informed author. Check these out: The Complete Idiot’s Guide to Getting Published by Sheree Bykofsky (whose literary agency represents me) and Jennifer Basye Sander; Poets & Writersmagazine.
10. Support. Get the support you need to write your book. Join or form a group of other authors, turn to a mentor, hire a coach, start a Meetup or Tweetup, and read, comment, and post questions to authors’ blogs. You’ll benefit from having a community of authors and can learn a lot from one another.

Read Nancy's full post on PsychologyToday.com.

Printed here with permission from Jerry D. Simmons (WritersReaders.com) and Nancy Ancowitz.

Seasoned publishing expert Jerry D. Simmons advises writers: "Follow your dreams."

Jerry D. Simmons spent twenty-five years as VP of Field Sales with Random House and Time-Warner Book Group before branching off to create his own publishing company, INDI Publishing Group. Widely respected, Jerry is one of my mentors and I had the pleasure of meeting him a few years ago when I visited Valley Forge where we both spoke at a writers' conference.

Here is Jerry's advice to writers:

Merriam Webster defines publishing as: the business or profession of the commercial production and issuance of literature, information, etc. Writers who ask me for advice on the best way to publish their work get the same answer, follow your dreams. Obviously there are tricks to the trade and better ways of making an impression on agents, editors, publishers and even consumers. However the only thing that really matters is that writers follow their dream despite the difficulty.

There are no secrets, regardless of what the master marketers tell you and try to sell you; there are no short cuts to success as an author. If there were a set formula then the biggest publishers would have it figured it out and would be following it with every single title. Following your dream does not mean mortgaging your home or bank account for a chance to publish. Publishing is a business first and creative process second. The business and production side of publishing over shadows the art of creating content. Understanding this fact should be a guide as you decide which route to take.

The more you recognize the terminology and how the basic pieces of the business fit together the better informed you will be and of course the better informed the better chance to recognize the opportunities before you. The one size fits all in publishing does not exist and there are certainly advantages and disadvantages to each type of publishing, including being under contract to a major publisher. The more you read and stay on top of competitive titles in your category, learn the basics of the business, and continue to create content as the same time you are trying to figure it all out the better prepared and positioned you will be. The better prepared and positioned the better chance you have a becoming a successful author.

Printed with permission from Jerry D. Simmons and WritersReaders.com.

Marketing at a Minimum - by publisher Jerry D. Simmons

Selling books without a minimum marketing effort will result in poor sales. Here are the basics every author should follow when marketing their book: (1) seek book reviews prior to launch, (2) write a press release announcing the publication and availability of your book for sale distributed to all online outlets, and (3) pitch yourself and your book to local print, radio, television and online for publicity.

Remember the local media is not interested in the fact that you wrote a book, they are interested in one of the following: (1) the story, (2) the author, or (3) the message. They must have an interesting angle in which to promote you as a guest. Figuring out the proper angle can be difficult; however this is the only way to give you the best opportunity for publicity which is what sells books. That angle may be the facts surrounding the writing of your book, or your background as a writer, or even the unique message from your book. The key is figuring out how to find and focus on that angle.

If you want to go beyond the basics and aim a bit higher then consider: (1) sending a free sample of your writing in an email promotion, (2) alert genre specific web site to your book, or (3) create a social networking campaign. The best marketing approach is a combination of all of these parts taking into consideration the category, price, title, format and a variety of other components that go into creating a targeted marketing program.

Marketing is the most difficult part of successful book publishing. A publisher can get everything right and fail due to a poor marketing campaign. It's so easy to publish in today's marketplace but extremely difficult to sell books. If you find yourself struggling then consider a professional marketer, someone with experience and publishing knowledge to give you the best chance at becoming a successful author.

Copyright 2010 Jerry D. Simmons

Reprinted with permission from Jerry D. Simmons and http://www.writersreaders.com/

Making the Right Editing Match

Here's another great article, printed here with permission and recently featured in my good friend and publishing expert Jerry D. Simmons' newsletter, which you can subscribe to at www.writersreaders.com.

Making the Right Editing Match - By Barbara McNichol

Setting out to find the right editor for your manuscript puts you on the road to feeling confident you’ve got a good match. You want to feel comfortable that your editor understands what you’ve set out to accomplish so you can “polish” it together.

Look for a reputable editor who understands the type of book you have written. For example, if your book is business or self-help, choose an editor experienced in editing these genres. Ensure that the editor you chose has worked with both traditional and self-published books over a number of years. That person’s website should reveal that information and project a professional image. After all, you want your writing to reflect a professionalism that comes from expert editing.

To help in your search for find the right match, use this checklist of questions to prepare you for questions a good editor could ask in the qualifying process.

Checklist of Questions to Ask

Your answers to these questions give a professional editor a better understanding of your project and help you both make a match in heaven. How would you answer these?

· Who is in your book’s target audience (demographics, age group, position, industry, region, etc.)?

· What genre or market niche does your book fall in? What section would it be found in a bookstore?

· What is your expected editorial timeline (e.g., when did you promise to give it to an agent or designer, or have it ready for a conference, etc.) allowing time for your review, peer reviews, and a professional editor’s review?

· How much of your book is written? Have you finished all the content you want including front and back matter (e.g., foreword, testimonials, acknowledgments, dedication, footnotes, resource list, glossary, appendix, etc.)? If your answer is not 100%, what is missing? When would you be ready to send your complete content?

· What is the current length of your book before editing? (number of pages and/or number of words in an MS Word document)

· What is the anticipated total length, including front and back matter?

· If you want to have a foreword, have you asked someone to write it and provided a deadline for delivering it?

· How much are you expecting to spend on having your book professionally edited (excluding proofreading after the design)?

· What else do should the editor know about your expectations so he or she can do a really good job for you?

An editor who asks these types of questions shows eagerness to understand your project and set up a discussion that gives you a sense of how you’d work together.

Here’s a key question: “Is the manuscript 100% content-complete?” If you answer “yes,” you can expect a project price and an estimated timeline from an experienced editor. If it’s “no,” your manuscript is likely a candidate for a Manuscript Review. This analysis evaluates the ideas and wording to provide direction for changes you’d make before it’s deemed content-complete.

The All-Important Sample Edit

How do you start to find the right editor for your manuscript? First, ask your writer and designer friends for recommendations, check acknowledgments in books you like and contact the editor listed, and search the Internet for editors in your genre. Then request a Sample Edit of your own work—especially if more than one editor is in the running for your business.

If an editor works magic on your writing but you don’t agree with the approach or the kinds of changes made, it’s good to discuss them up front so you both can adjust. Some authors (mostly new ones) fall in love with every word and find it painful to see their prose change. That’s why discussions help a lot.

Here’s a rule of thumb when reviewing the Sample Edit: If you, the writer, can clearly see an improvement from the editor’s work, if you recognize that the words flow better and your writing has more clarity and pizzazz, that’s a green light. If you don’t agree with the changes or find yourself arguing with them, that’s an amber light. Time to talk.

Yes, locating an editor who’s the right match for you requires effort to make sure you’re comfortable with the editor’s approach. Ultimately, you want your editor to be the advocate of those you want to reach—the pro who makes it easier for your readers to connect with you and your message.

Barbara McNichol edits articles, book proposals, and manuscripts. Request a free questionnaire “Getting to the Results You Want” based on the ideas in this article via email at editor@barbaramcnichol.com or contact Barbara at 887-696-4899 (toll free). To help you perfect your writing, sign up for Word Tripper of the Week, a free ezine at http://www.barbaramcnichol.com/.

To subscribe to Jerry D. Simmons' Tips for Writers from the Publishing Insider newsletter, visit http://www.writersreaders.com/.

Self-Publishing Tips from an Independent Bookstore Owner

Here's an informative article I found on Jerry D. Simmons' wonderful newsletter--TIPS for WRITERS from the PUBLISHING INSIDER...

Self-Publishing Tips - by Josie Leavitt posted in Publishers Weekly (Excerpts from the article)

As the owner of an independent bookstore, I get approached at least twice a week by self-published authors asking me to sell their books. The world of self-published books has changed a great deal since we've been open. The quality is vastly improved -- even Kinko's can produce a handsome book. The challenge becomes how to distinguish your book from the multitude we see a year.

I've amassed a list of what I'd like to see happen to make this growing area of bookselling as beneficial as possible for both parties. I've had some great success with self-published books. So if you're an author, don't despair, you can almost always get your book on the shelf. One thing I've changed is that now I'll take one copy of any self-published book on consignment. This involves no risk on my part and it allows your book to spend some time on the shelf. Just know that shelf space is at a premium. If after three months, the book hasn't sold, it may wind up in the back room until there's more room on the shelf.

One cardinal rule: if you want me to carry your book and you live locally, you should make an effort to shop at my store.

Do: Make your book look as professional as possible. Don't: Have a spiral wire binding (unless it's a church cookbook), laminated pages or folders.

Do: Send an email with details about your book. I love emails; I can't misplace them and I can quickly refer to it when I need to. And they give me an easy way to contact you. Don't: Come to the store unannounced and expect me to drop what I'm doing to review your book. There's nothing that puts me off more than this. Respect my time and I'll be much more disposed to look favorably on your book.

Do: Call to follow up on the email you sent. This reminds to review the email if I've missed it. Don't: Be hurt if I don't remember your book right away. We see lots of books. My lack of memory means nothing, other than I just don't remember. It's not a condemnation of your book.

Do: Try to leave a reader's copy if you want me to carry a novel. I do try to read them and if I like the book, I'll happily take several copies. Don't: Get mad at me for asking for a copy to read. I know it's expensive to have extra books; if you can't have a copy for me to read, then maybe an excerpt would be good. I can't just have things on the shelf I know nothing about. So give me so info that can help me sell your book.

Do: Try to price your book within the market ranges. I know picture books can be expensive to print, but a $25 paperback picture book will be hard to sell. Don't: Not listen to your local bookseller's advice. No one knows the market better than your local indie. Listen to their hesitations about carrying the book. See what you can do to modify the price. We had one self-published book that was really overpriced; we recommended a different printer and she got a much better price. As a consequence of the lower price we were really able to sell the book. I think by the time the print run ran out, we'd sold over 200.

Do: Think regionally. You're much more likely to get your book placed if it's got something to do local region. We've had good results with a book about boxers in Vermont. Don't: Expect a Vermont bookstore to carry a book about California ponies.

Do: Have an invoice for consignment available when you want me to carry your book. In a perfect world, I would have my own form, but sometimes we run out, and it's really helpful if you can keep track of the paperwork. Don't: Expect me to buy three copies of your book. It's not personal; it's business. Better to have the book on the shelf than not at all. We sold thirty copies of a Chapbook on consignment and it worked out well.

Do: Tell your friends and the press (if you live locally) that your book is available at my store. Don't: Not tell me if you're going to be featured in the local paper. Nothing is more frustrating than getting caught by surprise by not having a book on hand that's been featured in the paper.

On the whole, the future looks bright for self-published books. With the increase in quality, the stigma of self-publishing is going away. Remember to make your book look as professional as possible and be patient. We want you to succeed and nothing is more exciting than seeing a self-published book take off.

(This article was printed here with permission from the author, Jerry D. Simmons and WritersReaders.com