Book marketing expert Penny Sansevieri shares valuable advice on inbound marketing.
So at this point, you probably all know that Internet/inbound marketing is not only the wave of the future, but the best way to sell yourself, your book, your product, or your service. So maybe you're on Twitter, Facebook, you might even have a blog that you keep updated but if it feels like nothing seems to be meshing.
Before you plug in another tweet, take a moment to step back and really focus on who you're tweeting to. The point really of a good inbound marketing campaign is to bring consumers "in" and you can't do that if they don't care about what you're saying.
How can you determine what your reader wants? Well, ask them. If you do a lot of speaking events, or any at all, you probably get questions. I find that audience questions can really help to seed ideas, meaning that the Q&A portion of any author event is often a great resource to gather the needs of your market.
There are other ways that you can figure out what your reader wants, the first is to stay current. You can do this by subscribing to blogs, following industry leaders on Twitter or getting Google Alerts (which you should do anyway). Getting Google Alerts for your keywords is a great way to see who's writing what about your market.
Let's say that you have identified a message, maybe two, that is crucial to your market. How do you know if you've hit on your right marketing model? Well, the numbers never lie. By "numbers" I mean site hits, increased Twitter followers, etc. Here are a few ways to measure results:
1) Measure effectively: in order to know if stuff is working you'll need to measure effectively. Here are a few ways to do that: Retweets on Twitter: the best sign of success on Twitter is the amount of retweets. Are you getting them and if so, how often? If your tweets are good and your followers are active, you should see a few a week at least (depending on the amount of followers you have).
2) Site hits: are the hits to your site increasing? Are you watching your analytics to be sure? If you're not, you should be. Watch your site stats closely and monitor the increase in traffic and where it's coming from.
3) Inbound links: how many new ones are you getting? Did you do a vanity search before you started this campaign? If not, do that now. Make sure you know how many new incoming links you're getting as a result of your efforts.
4) Sign-ups to your mailing list: are they increasing? If you're doing the right stuff in your social media they should be increasing weekly.
Finally, before you launch headfirst into any marketing campaign, be sure and set some clear goals. For example, you might ask yourself, what are your goals are for Twitter? If it's just about gathering followers then you are missing a big piece of this social networking tool. For many marketing people it's all about the number but numbers don't make as much sense unless they are driving interest to you and your book. If the numbers keep growing along with traffic to your website then you're on the right track. But if you're just growing numbers for the sake of being able to say that you have 10,000 followers then it makes no sense. That's like buying a fancy car you can't really afford. Eventually the debt of it will drag you down. It's the same with Twitter and Facebook and any other social media site. It's not about the numbers. It's about the activity.
Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
Showing posts with label book marketing expert. Show all posts
Showing posts with label book marketing expert. Show all posts
Thursday, July 29, 2010
Friday, June 26, 2009
20 Simple Ways to Drive Massive Traffic to Your Web Site
Embarking on an Internet marketing campaign doesn't have to be difficult, tricky, or complicated. Here are a few simple tips (twenty in fact) that you can easily implement to get tons of traffic to your site right now!
1) Write articles: believe it or not this is an incredible tool for driving traffic. Writing good, well-written, relevant articles can net you quite a bit of activity to your web site. Don't forget to add your URL in your byline. Articles should be 500 to 2,000 words in length. You can send articles to sites like: articlecity.com, goarticles.com, submityourarticles.com and ezinearticles.com.
2) Social bookmark *everything* - and I do mean everything, you can bookmark each page of your site and each blog entry you post. While this might seem tedious it's worth it. You'll see a strong increase in traffic if you social bookmark each page on your site and each of your blog entries.
3) List yourself in the best directories - you'll have to pay for this but since most people don't do this (since everyone's looking for a freebie) you could really enhance your traffic by getting a listing: http://dir.yahoo.com, www.business.org, botw.org
4) Get yourself listed at: DMOZ.org - it's not easy to get listed there but worth the effort.
5) Review: if you can review hot new products or books within your market, head on over to Amazon.com and start positioning yourself as an expert. In order to do this effectively you'll want to create an Amazon profile and make sure and sign each review with a reference to your URL (your web site). You can also go to epionions.com and revoo.com to review products as well.
6) Offer a freebie on Craig's List: you'll be amazed at how much traffic you get from a single Craig's List ad. They key here is to send people to a page on your site and make sure they have to sign up for something (like your email newsletter) before they can grab their freebie. That way you're not just getting traffic, you're also building your list.
7) Create a "recommended by" list on your Del.icio.us page - you can do this by logging on and creating an account at del.icio.us and then tagging articles, blogs and other content you think is important to your readership. Then offer this page as a resource site. You can add a link to this page in your email signature line or on your web site.
8) And speaking of your email signature line - do you have one? If you don't, create one. Believe it or not people do follow these links. You'll be amazed how many folks read email signature lines. I have one and change it several times a year depending on what we're doing or promoting or what books I have coming out.
9) Lend a helping hand: you can be an answer person at Yahoo Answers, http://answers.yahoo.com/ - you don't have to spend hours on there but maybe a few minutes a week. Make sure and include a link back to your site by your answers.
10) Set up a social networking site using Facebook.com, Linkedin.com, or Squidoo. It's free and easy to do, just don't forget the all-important link back to your site!
11) Make sure your blog has an RSS feed so if you capture a reader you don't lose them if they forget to bookmark your site or blog.
12) Join relevant groups at Yahoo groups, http://groups.yahoo.com/. You'll find everything from groups on growing your small business, writing books, finding your passion, even underwater basket weaving. I dare you to find one that isn't right for what you're promoting. When you do find the right group, join and participate as you can!
13) Podcasting is another great way to drive traffic. Start a podcast by going to AudioAcrobat, http://bookmkr.audioacrobat.com/ - yes, this is our affiliate link. There are other programs you can use, but I love AudioAcrobat. You can record the podcast over the phone quickly and easily and then hit the "send" button on your computer once it's recorded and the system will syndicate it to 27 podcast directories including iTunes. It's a great way to let people know about you and your web site!
14) Start a blog and then once you do, start commenting on other people's blogs, linking to them from your site or adding them to your blogroll.
15) Inbound links: don't squander your time (or a perfectly good link) on smaller low-traffic sites. Instead spend your time going after high traffic, high quality sites. Good sites should have a PR (page ranking) of 4-6 depending on the market. You can find out what a site's page ranking is by downloading the Google toolbar which comes with a PR feature built in.
16) Start an email newsletter: while it may not seem like a newsletter that you email can drive traffic to your site you'd be surprised at the effectiveness of this type of promotion. If your newsletter (like your articles) is interesting and relevant to your audience you'll find that it has a huge pass-through factor. Meaning that it is passed from one email subscriber to another. Also, if you have an email newsletter you should never, ever go to a single event without your handy signup sheet. Yes, you can even use offline events to drive traffic to your web site.
17) And speaking of offline efforts: if you're ever quoted in a magazine or other publication, make sure and mention your URL as it's appropriate to the topic. Don't be too pushy about this but do not forget to tell folks you have a web site that may be a great resource for the topic of your interview.
18) If you have products to sell why not get a store on eBay? This site gets a tremendous amount of traffic and on your sales page you're allowed to list your URL. Another great way to get an inbound link and a way for people to find you.
19) Load a video on YouTube and 57 other video sites - if you don't have a video or don't know how to create one contact us and we'll refer you to our fabulous book video people!
20) While this isn't a tip per se it's still important. If you're going to go through all the trouble of getting traffic to your site, make sure your site is converting this traffic into something. Get folks to sign up for something, your newsletter, the RSS feed on your blog. Whatever it is, getting their email address will help you remarket to them when the time is right. Studies show that visitors landing on a site often don't buy the first time. That's ok! You want to get them into your marketing funnel so you can market to them again and again - not in a way that's obtrusive, offensive or downright annoying but in a way that is helping them with their own mission. An example of this might be an email newsletter. A helpful, informative newsletter is a fantastic funnel. A blog is another great way to keep people in your marketing loop without bombarding them with "please buy my stuff" email messages. Also, make sure you know what your traffic numbers are before you launch into any Internet marketing campaign. By traffic numbers I mean how many people are visiting your site. You want to know this so you can gauge a before and after view of your marketing efforts.
Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
1) Write articles: believe it or not this is an incredible tool for driving traffic. Writing good, well-written, relevant articles can net you quite a bit of activity to your web site. Don't forget to add your URL in your byline. Articles should be 500 to 2,000 words in length. You can send articles to sites like: articlecity.com, goarticles.com, submityourarticles.com and ezinearticles.com.
2) Social bookmark *everything* - and I do mean everything, you can bookmark each page of your site and each blog entry you post. While this might seem tedious it's worth it. You'll see a strong increase in traffic if you social bookmark each page on your site and each of your blog entries.
3) List yourself in the best directories - you'll have to pay for this but since most people don't do this (since everyone's looking for a freebie) you could really enhance your traffic by getting a listing: http://dir.yahoo.com, www.business.org, botw.org
4) Get yourself listed at: DMOZ.org - it's not easy to get listed there but worth the effort.
5) Review: if you can review hot new products or books within your market, head on over to Amazon.com and start positioning yourself as an expert. In order to do this effectively you'll want to create an Amazon profile and make sure and sign each review with a reference to your URL (your web site). You can also go to epionions.com and revoo.com to review products as well.
6) Offer a freebie on Craig's List: you'll be amazed at how much traffic you get from a single Craig's List ad. They key here is to send people to a page on your site and make sure they have to sign up for something (like your email newsletter) before they can grab their freebie. That way you're not just getting traffic, you're also building your list.
7) Create a "recommended by" list on your Del.icio.us page - you can do this by logging on and creating an account at del.icio.us and then tagging articles, blogs and other content you think is important to your readership. Then offer this page as a resource site. You can add a link to this page in your email signature line or on your web site.
8) And speaking of your email signature line - do you have one? If you don't, create one. Believe it or not people do follow these links. You'll be amazed how many folks read email signature lines. I have one and change it several times a year depending on what we're doing or promoting or what books I have coming out.
9) Lend a helping hand: you can be an answer person at Yahoo Answers, http://answers.yahoo.com/ - you don't have to spend hours on there but maybe a few minutes a week. Make sure and include a link back to your site by your answers.
10) Set up a social networking site using Facebook.com, Linkedin.com, or Squidoo. It's free and easy to do, just don't forget the all-important link back to your site!
11) Make sure your blog has an RSS feed so if you capture a reader you don't lose them if they forget to bookmark your site or blog.
12) Join relevant groups at Yahoo groups, http://groups.yahoo.com/. You'll find everything from groups on growing your small business, writing books, finding your passion, even underwater basket weaving. I dare you to find one that isn't right for what you're promoting. When you do find the right group, join and participate as you can!
13) Podcasting is another great way to drive traffic. Start a podcast by going to AudioAcrobat, http://bookmkr.audioacrobat.com/ - yes, this is our affiliate link. There are other programs you can use, but I love AudioAcrobat. You can record the podcast over the phone quickly and easily and then hit the "send" button on your computer once it's recorded and the system will syndicate it to 27 podcast directories including iTunes. It's a great way to let people know about you and your web site!
14) Start a blog and then once you do, start commenting on other people's blogs, linking to them from your site or adding them to your blogroll.
15) Inbound links: don't squander your time (or a perfectly good link) on smaller low-traffic sites. Instead spend your time going after high traffic, high quality sites. Good sites should have a PR (page ranking) of 4-6 depending on the market. You can find out what a site's page ranking is by downloading the Google toolbar which comes with a PR feature built in.
16) Start an email newsletter: while it may not seem like a newsletter that you email can drive traffic to your site you'd be surprised at the effectiveness of this type of promotion. If your newsletter (like your articles) is interesting and relevant to your audience you'll find that it has a huge pass-through factor. Meaning that it is passed from one email subscriber to another. Also, if you have an email newsletter you should never, ever go to a single event without your handy signup sheet. Yes, you can even use offline events to drive traffic to your web site.
17) And speaking of offline efforts: if you're ever quoted in a magazine or other publication, make sure and mention your URL as it's appropriate to the topic. Don't be too pushy about this but do not forget to tell folks you have a web site that may be a great resource for the topic of your interview.
18) If you have products to sell why not get a store on eBay? This site gets a tremendous amount of traffic and on your sales page you're allowed to list your URL. Another great way to get an inbound link and a way for people to find you.
19) Load a video on YouTube and 57 other video sites - if you don't have a video or don't know how to create one contact us and we'll refer you to our fabulous book video people!
20) While this isn't a tip per se it's still important. If you're going to go through all the trouble of getting traffic to your site, make sure your site is converting this traffic into something. Get folks to sign up for something, your newsletter, the RSS feed on your blog. Whatever it is, getting their email address will help you remarket to them when the time is right. Studies show that visitors landing on a site often don't buy the first time. That's ok! You want to get them into your marketing funnel so you can market to them again and again - not in a way that's obtrusive, offensive or downright annoying but in a way that is helping them with their own mission. An example of this might be an email newsletter. A helpful, informative newsletter is a fantastic funnel. A blog is another great way to keep people in your marketing loop without bombarding them with "please buy my stuff" email messages. Also, make sure you know what your traffic numbers are before you launch into any Internet marketing campaign. By traffic numbers I mean how many people are visiting your site. You want to know this so you can gauge a before and after view of your marketing efforts.
Reprinted from "The Book Marketing Expert newsletter," a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com
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