Shameless Promoter - Book Marketing Coach

"I can help you!"

I NO LONGER WORK AS A BOOK MARKETING COACH; I'M THE PUBLISHER AT IMAJIN BOOKS.

I've worked for over 25 years in advertising, promotions and sales, and spent nearly 2 years as a motivational speaker for a major international company. Currently a bestselling novelist and 'shameless' promoter, I've shared my experiences and techniques as a Book Marketing Coach for nearly a decade.

Whether you're published or unpublished, I can help. My last publisher called me a "marketing guru" and "whiz", although I prefer to think of what I do as teaching, or coaching.

"Dare to Dream...and Dream BIG!"

Tuesday, September 29, 2015

UPDATED: September 2015 - Amazon's KDP, Smashwords, Withholding Tax, International Authors, ITIN and EIN

As a Canadian author using Amazon's Kindle Direct Publishing (KDP), my journey has been less than hassle free, so I'm posting today to help other non-US authors get through the headache of withholding taxes and IRS forms.

If you're a non-US author and you've noticed your royalty checks don't match your numbers online, it's most likely because a withholding tax has been implemented--30% on average. But there's a solution.

First, a non-US resident and DTP publisher/author does NOT need a US address or a US bank account. Amazon will mail you a check or via direct deposit.

However, Amazon will withhold approx. 30% of all earnings of non-US residents UNLESS authors have an ITIN or EIN, which you must get from the IRS.

FYI, this is how I did it a few years ago when everyone said I needed an ITIN. But I should warn you--it's much easier now, and I'll tell you exactly what you need to do after I share my experience.

Don't apply for an ITIN!!!

1. I contacted an "Acceptance Agent" in my city. There's a list of Canadian Acceptance Agents (and US and International Acceptance Agents) on the IRS website.
2. I had Smashwords send me a letter stating I was selling my books through them. You need one letter only from one distributor, and when I asked Amazon they were completely uncooperative and refused to send me the letter.
3. I filled out the W-7 form at the Agent's office, he photocopied my passport and he sent these out along with the letter from Smashwords (who are aweseome about giving letters).
4. It took about 7 weeks before I got my letter from the IRS with my ITIN.
5. Then I filled out the W-8BEN form and sent one to each US distributor (Amazon, Smashwords etc). From that point on, I've received 100% of my royalties due; no tax was withheld.

Smashwords has great instructions on all this on their site. I don't know why Amazon hasn't done the same. Smashwords also has links to all the forms and the address for sending the W-8BEN. Again, Amazon could take some pointers on customer service.

As per Smashwords, here are the important links you need:

Is this a hassle? Most definitely. That's why I no longer recommend this way. Get an EIN!!!

Is it worth it to get an EIN? Yes. Why should 1/3 of my earnings be held back? I'm Canadian, I pay my taxes here.

Does anyone know the correct mailing address for sending in the W-8BEN form to Amazon?

"We need to receive a physical copy (paper form) of the W8 that contains a US tax id and that is signed in blue ink. Please put the supplier code/vendor code, vendor code: DUVNS in the upper right hand corner and then mail it to the below address. As soon as we receive it, we will update the account and reimburse withholding that has been deducted this year. Note: withholding can only be paid back in the current year it was deducted.

Amazon Digital Services
Attn: Vendor Maintenance
PO Box 80683
Seattle, WA 98108-0683

If you have further questions, please write back to us at dtp-support@amazon.com."

Please note that you may want to check to ensure that the "supplier code" is the same for everyone. I have no idea if it is or if it's linked to my account only. If you know the answer, please email me at cherylktardif (at) shaw.ca.

UPDATE 3: Sept 29, 2015 - Forget the ITIN. Get an EIN instead. It's much easier and FREE!

Get an EIN by phone via the IRS's toll-free number: (800) 829-4933.

UPDATE 2: One writer reported to me that the supplier code was different than mine, so your best bet is to email DTP support and ask them.

UPDATE: May 18, 2011 -
- Createspace will send you the letter you need to get the ITIn rolling, if you sell your books via them.
- Smashwords has a Google Chrome bug that is preventing emails to go through to them via the customer support link at the top of Smashwords.com. If you've emailed them about this or any other matter and haven't heard back from them in 3-5 days, your email may never have reached them. They're working on this issue. In the meantime, try IE or another browser.
- From Mark Coker at Smashwords: "At Smashwords, authors request the letters through their payee profile at https://www.smashwords.com/account/payee. They can request the letter once their account balance reaches $10.00."

Cheryl Kaye Tardif

Sorry, I'm not accepting new clients at this time

In 2011, I branched out from writer and book marketing coach to publisher. IMAJIN BOOKS has grown so quickly and has evolved into something I love almost as much as writing my own novels. It is hugely rewarding to watch other writers see success. And I have a special fondness for my debut authors who are holding their new "babies" for the first time.

As a result, I haven't been accepting new clients for over a year, and most of my regular clients are now well on their way to using everything they've learned to promote their works. I feel like I've set doves free into the world. They'll find their way.

For those who are looking for book marketing help, please check through my posts here. You may find some useful tidbits of info. I wish you the very best in your journey as writer/author and promoter. Remember, there is NO shame in promoting your work. Be bold, be different, take risks, experiment, learn and grow. And then give back a piece of what you've learned.

You can also check my author blog (I'm an international bestselling author) at http://www.cherylktardif.blogspot.com.

And if you're a reader who loves quality fiction, be sure to drop by Imajin Books at http://www.imajinbooks.com

Friday, November 30, 2012

Amazon Prime Members Can Borrow My eBooks with Kindle Owners' Lending Library

Did you know that if you have a Prime membership on Amazon and live in the USA or UK, you can borrow one ebook a month via the Kindle Owners' Lending Library.

You can choose from 180,000+ ebooks FREE, including over 100 New York Times bestsellers. And there are no due dates.

A Prime membership has other advantages too. For only $79/year or £49/year, you'll also receive free 2-day shipping on millions of items on Amazon, plus unlimited streaming of over 25,000 movies and TV shows. There are other perks too. You can learn more about Prime here.

You can borrow directly from your Kindle (e-ink versions and Fire):

1. On e-ink devices (regular Kindles & Touch), click on "See all categories" then scroll down to "Kindle Owners' Lending Library" to view titles. Find a book and click on it to either buy or borrow for free.

2. On Kindle Fire devices, the Lending Library is located in the bookstore. Browse books and look for Prime badge. Click on a title and you'll have the option to either buy or borrow for free.

3. You can also borrow and read on an app for your desktop, iPad and more. Download your borrowed books directly from Amazon.com by looking for titles that show the Amazon Prime icon.

Remember, as a US or UK Prime member, you're entitled to 1 free borrow a month. That's 12 free books each year.

Don't own a Kindle? Get yours now. If you're not a US Prime member, start your one month free trial today. If you live in the UK, start your one month free trial of Prime here.

Borrow Cheryl Kaye Tardif books! Look for the Prime icon.

Thursday, November 15, 2012

How I Made Over $42,000 Selling My Kindle eBooks

In March 2012 one Canadian author boldly went where few have gone before—into the land of making real money with Amazon's KDP Select program, where she has now earned over $210,000 in 11 months.

This is her story…

My name is Cheryl Kaye Tardif and I am an international bestselling suspense author who earned over $42,000 dollars in March 2012 selling ebooks via Amazon's KDP Select program, captured the interest of a major literary agency, and went on to sign with a foreign rights agent. And I'm about to tell you HOW I did all that.

I don't normally tell people how much money I make, but I believe writers need to know it IS possible to earn a real income from your books. Seriously, if I can do it, anyone can—if you have the right combination of criteria and techniques.

In this book, I'll share with you what I believe are four key elements you must have in place to see high sales. And I'll reveal the strategic techniques I used during my KDP Select promotions that resulted in earning over $42,000—with $32,000 of that from ONE title alone.

Not only did I earn over $42,000 in ebook sales, I was contacted by one of the leading literary agencies in New York. The chairman noticed my success when my one title made #4 in the Top 100 Bestselling Kindle ebooks, right under The Hunger Games trilogy. Since then, I've signed with an agent at Trident Media Group, and a senior editor at Penguin, who also contacted me after my Amazon success, is awaiting my next novel.

So, if you're ready to earn some real money with Select, let's begin…

Available at Amazon (Kindle) for only $2.99.

Endorsements

"I have been watching you for the last couple of years and you have become quite a force to be reckoned with your excellent advice and guidance. I love both of your sites. I send people to them all the time. Your author site is one of the best designs I've seen in a while and you teach very well."
--Karen Syed, Echelon Press

"Cheryl Tardif knows the publishing industry inside out. She’s that great mix of professionalism and encouragement writers need. She takes the time to teach, explain, and lay out a solid plan any writer can follow. Marketing can seem overwhelming for most “creative” types, and Cheryl demystifies it—and even makes it a fun challenge. You’ll be surprised what all you accomplish within days—or weeks of working with Cheryl."
--Carol D. O'Dell, Author of Mothering Mother

"Cheryl is not only a first-rate wordsmith, she also knows the ins-and-outs of marketing better than anyone I know. She seems to be everywhere on the Net and has shared some invaluable resources to promote my own books. She's bright, personable and extremely resourceful."
--Betty Dravis, Author/Career Journalist

"Cheryl Kaye Tardif taught me how to increase my internet presence. From the beginning of our friendship, she has advised me on how to market myself, and her experience and expertise have been invaluable in launching my career as an author. I highly recommend Cheryl to novice and veteran authors alike: she knows what she's doing."
--Beth Fehlbaum, Author of Courage in Patience

"Cheryl is an expert when it comes to virtual book tours. She not only understands and sends what her virtual book tour hosts need for a great tour stop, she shares her experiences with other authors..."
--Angela Wilson, Book Blog Editor, Reviewer, PopSyndicate.com

"Cheryl has given me numerous valuable advice on how to market fiction to readers worldwide using the internet. I found her tips and advice very helpful and useful, and her knowledge of marketing strategies for this particular market up-to-date."
--Ivana Hruba, Author of A Decent Ransom

"I was the General Manger at Indigo Books and Music for 5 years...Cheryl was a pleasure to work with professionally...She takes her job as an entrepreneur, writer, and sales rep very seriously and she stands out in many ways from most of the authors I had the opportunity to work with. She looks the part, and is consistently prepared for signings...I found working with Cheryl Tardif a great inspiration."
--Alexia Melnychuk, Former General Manager, Indigo Books and Music #290, and now Singer, Songwriter and Music Artist

"Cheryl Tardif is one of the best book marketing promoters that I know. She helped me in my marketing efforts with three of my novels: Paradise Acres, (released 2005 and a best seller for 5 weeks) Lost Paradise (2007) and the last of the trilogy, Return to Paradise (2008). All three books were Governor General Literary Award nominees. Chery set-up the Authors' Row where authors were invited to market their books to thousands of women attending...I highly recommend her as a top notch marketing consultant."
--Molly Anne Warring, Author

"She's an expert in her field and delivers her material with spontaniety and passion. It's a pleasure working with her."
--Lillian Cauldwell, CEO/President, Passionate Internet Voices Talk Radio

"Cheryl Tardif knows the intricacies of online marketing as well as anyone, how to blog, how to promote and get significant press releases, how to orchestrate book tours. Her expertise can help the budding or already established author focus their efforts in what can otherwise be a confusing and overwhelming array of choices."
--Peter Clenott, author of Hunting the King

"Cheryl Kaye Tardif is professional as an author and in working with other authors...I have also found Cheryl professional and timely when I contacted her as a PR Coordinator...Cheryl is hard working, self-motivated, dependable, friendly, creative."
--Christina Francine Whitcher, Independent Writer of Fiction, Non-Fiction, Book Reviews, and Interviews

"As a debut author, I was new to the book promotion scene in every way. Cheryl shared her creative insights on how, and more importantly, why, to organize a successful virtual blog tour. She is a model of what savvy authors should do to promote themselves."
--Karen Harrington, Author of Janeology

"Cheryl's a doll! I give her total credit for my website and blog design. I knew nothing about such things until she stepped in to help. I highly recommend her to anyone looking to improve their cyberspace presence."
--Eileen Schuh, Author

Meet 'Shameless Promoter'

I picked up the nickname 'Shameless Promoter' a few years ago. I don't recall who called me that first, but I do know that the name stuck and spread. Even bookstore managers have called me that, and most of my author friends.

I started using the expression freely because I am a 'Shameless Promoter'. As a novelist competing with hundreds of thousands of other novelists, I must find creative ways to promote myself and my books that are not the ordinary, run-of-the-mill methods. Frankly, an author in today's world has to be bold, persistent and definitely shameless.

I'm not talking about beating potential readers over the head with your book, or stalking them through a bookstore. I'm talking about being a creative marketer by taking advantage of certain situations and finding other ways--better ways--to market your books.

I don't profess to be the world's #1 book promoter, but I can tell you this: I have learned some creative ways to market books and I am quite happy to share this knowledge.

Books don't sell themselves! It's up to every author to take an active role in marketing.

I'm the bestselling author of 4 novels: Whale Song (2003), Divine Intervention, The River, and Whale Song (2007), which is now in negotiations with a respected US film producer/director for a feature film and a possible 3rd print edition.

I speak regularly at writers' conferences on the topics of book signings, online marketing, promotional ideas and using social networks to promote books--the 'write' way. My articles on book promotion have appeared in various magazines and online writers' resources. I've been interviewed and profiled on TV and radio stations, and in newspapers and magazines.

To read more about me, check out my official site:
http://www.cherylktardif.com/

~Shameless Promoter
aka Cheryl Tardif, bestselling author